Make mistakes and fail. How it can transform your career (and your life).

We all like to play it safe, don’t we? I know that many of us like to think that we’re risk takers. But, in modern society and in what I’ve heard described as ‘the age of consequence’, it seems we’ve become more risk averse than ever before. In some ways the fear of making mistakes … Continue reading Make mistakes and fail. How it can transform your career (and your life).

How to get started with a content marketing strategy.

A lot of businesses want to get on board with content marketing, and they want to have the most appropriate strategy in place to drive it all, but don’t really know where to begin. Well, the good news is that it doesn’t need to be that complicated and getting started doesn’t need to take up … Continue reading How to get started with a content marketing strategy.

Left vs right brain? The magic created when two writers’ worlds collide.

Yesterday, I had the pleasure of catching up for a coffee with a fellow copywriter that I’ve been eager to meet with for quite a while now. I’ve always loved meeting up with likeminded entrepreneurial individuals for a casual chat to swap ideas and experiences. No sales pitches, no competitive awkwardness. Just an open and … Continue reading Left vs right brain? The magic created when two writers’ worlds collide.

How to get more social media followers for your business.

When you think of ways in which to increase your reach on Facebook, Instagram, LinkedIn, and the like, is brand strategy the first thing that comes to your mind? Something that you may not be aware of is that getting your brand right is a key step in building your commercial success on social media. … Continue reading How to get more social media followers for your business.

How building a personal brand can benefit you.

A personal brand, or otherwise known as ‘brand you’ is a powerful thing. It’s not just something you have control over (and yes, it is within your control), it can quickly be turned into one of your most valuable assets.   They say that a brand is what people say about you when you’re not … Continue reading How building a personal brand can benefit you.

Brand story tip: The perfect union.

So, you’ve come across some fantastic data that paints your business in a beautiful light. That’s fantastic! You just know that your customers would come rushing your way with their business if only they would understand and appreciate it. However, data presented by itself is not always that compelling to the reader. On the other … Continue reading Brand story tip: The perfect union.

Marketing Strategy: Let’s get back to basics.

Lately, I’ve been reflecting on some of the key changes in the world of marketing and marketing strategy since I started in the game 20+ years ago. It’s fair so say that there have been so many changes that I barely know where to begin. However, one that concerns me the most is the demise … Continue reading Marketing Strategy: Let’s get back to basics.

Turkeys or lemonade? It’s all a matter of perception.

Have you ever heard the old saying “You can’t soar like an eagle when you’re surrounded by turkeys”? I’m sure you have. I’ve been there before in those environments where I’ve longed to be surrounded by inspiring people, but instead found myself being fed nothing but negativity and frustration from those I dealt with every … Continue reading Turkeys or lemonade? It’s all a matter of perception.