Small Business Marketing: Point of difference

One important factor to consider when it comes to successfully marketing a small business, yet one that is all too often overlooked is identifying a clearly defined point of difference. Basically, a point of difference is the one competitive advantage that your business has, that your competitors do not. Once identified, you can utilise this … Continue reading Small Business Marketing: Point of difference

Branding has changed. Is your brand keeping up?

In the digital age, how consumers engage with brands has changed considerably. This has meant that many of the brand and advertising strategies that worked well in the past have now become somewhat obsolete and unsustainable. Let’s face it. Brand loyalty just doesn’t exist anymore. Consumers are far more promiscuous when it comes to brands. … Continue reading Branding has changed. Is your brand keeping up?

Brand authenticity: Why it matters for your business

Whatever the size of your business or the industry that you operate in, 'authenticity' is an aspect of branding that's important to consider if you want to stay competitive in today's modern market. Authenticity may sound like yet another fluffy marketing buzzword, but there are good reasons as to why you should apply it to … Continue reading Brand authenticity: Why it matters for your business

Utilising strong content on your website to boost your brand

When customers or employees look at your website, what do they see? Does it truly reflect everything that your business stands for? Is it a true representation of your brand? Are they really engaged by it? A well branded website incorporates the obvious such as images, colour schemes and logos. Yet, when it comes to … Continue reading Utilising strong content on your website to boost your brand

Copywriting to maximise SEO

SEO (search engine optimisation) has been a buzz phrase for a few years now. Of course, everyone wants their business to appear at the top of Google page one for every term their customers are likely to search for. However, with so many companies battling for a place, particularly on some of the more common … Continue reading Copywriting to maximise SEO

10 reasons why employee engagement programs fail

Picture this. The senior executive team of a large operational business with a big blue collar workforce (a construction company, industrial manufacturer, logistics company, etc) are having their weekly meeting and lamenting over the figures. Sales are down, productivity is down, sick leave is up and there is a general feeling of poor morale around … Continue reading 10 reasons why employee engagement programs fail