What makes a website successful has changed a hell of a lot in the past few years. The days of all that flash imagery that screams ‘look at me’ and ‘look how clever I am’ and takes forever to load are over. Users have seen it all before. These days, it’s all about usability. We’re … Continue reading Step away from your ego! …and create a successful website.
When it comes to getting your message across to your target audience in a way that inspires and motivates them to act, never underestimate the power of strong, well-written copy. After all, why would you want to just inform your readers when you could fuel their passion and ignite their curiosity? Effective marketing copy, whatever … Continue reading 7 tips for effective copywriting
Yes, we are a marketing consulting business, so the title of this post may not come as a big surprise, but let me start off with why not to hire a consultant. Consultants are not magicians. Don’t go looking for someone to fix your marketing if your product doesn’t make sense. Don’t expect a consultant … Continue reading 5 reasons why you should hire a Marketing Consultant
Everywhere we look, we see brands. Some good, some bad, some weak, and some powerful. While strategic branding was once more the domain of big business, now businesses of all shapes and sizes are benefiting from focusing on their brand. With the marketplace becoming more and more competitive, businesses that want to stand out need … Continue reading Creating a truly unique brand. 2 tips to get you on your way
As we head towards the end of 2017, we’re seeing all the usual ‘best of the year’ lists emerge – the best social media campaigns of 2017, the best websites of 2017 and the like. While it’s nice to look back on the year that was, at Optune we prefer to look at what we’ve … Continue reading What your website needs in 2018
What is a brand refresh? Basically, a brand refresh is a freshen up, a few tweaks or a total makeover of both your brand and the business behind your brand to ensure that they remain relevant to your target audience, and create the most positive and profitable perception moving forward. A brand refresh can preserve … Continue reading When is it time for a brand refresh?
One important factor to consider when it comes to successfully marketing a small business, yet one that is all too often overlooked is identifying a clearly defined point of difference. Basically, a point of difference is the one competitive advantage that your business has, that your competitors do not. Once identified, you can utilise this … Continue reading Small Business Marketing: Point of difference