Solve that problem by rising to the next level.

“You can’t solve a problem on the same level it was created. You have to rise above it to the next level.” I came across this quote recently. I’m not sure who said it, but I like it and I’ve started using it as somewhat of a positive affirmation in both my personal and professional … Continue reading Solve that problem by rising to the next level.

A shout out to all start ups, entrepreneurs, & small business operators

A quick shout out to all the entrepreneurs, small business owners and start up operators out there today who are… Watching their ‘to do’ list grow and grow no matter how smart they think they’re working Bogged down on a task that is so un-glamourous that they wouldn’t dream of making a social media post … Continue reading A shout out to all start ups, entrepreneurs, & small business operators

Marketing a small business doesn’t need to be expensive… if you’re smart.

For big businesses with big marketing budgets, a few hundred or even a few thousand dollars may well seem like a drop in the ocean. This means that if an activity doesn’t achieve the desired ROI, as disappointing as it may be, it’s not going to have a massive impact on the business. However, for … Continue reading Marketing a small business doesn’t need to be expensive… if you’re smart.

How to brand your social media activity… simply.

These days, around 75% of shoppers research businesses online before making purchases. So, it's become the job of social media to represent a brand in the same way that brochures, signage, business cards, flyers, etc did in the past. But, the biggest opportunity with branding your social media is that it takes it one step … Continue reading How to brand your social media activity… simply.

Correction: Employee engagement is not a program.

I have a correction to make. Since I posted the article ‘10 reasons why employee engagement programs fail’ last year, I’ve received a great response, and it’s been so encouraging to hear how businesses are implementing these steps and achieving success with them However… As time has gone by, I’ve started to realise an obvious … Continue reading Correction: Employee engagement is not a program.

‘Authenticity’. Don’t roll your eyes. Learn why every brand strategy needs it.

A message to all business operators… You might be a fast food vendor, run a personal training business, a chain of furniture stores or even an international airline. The size of your business or the industry in which you operate in are largely irrelevant. What’s important is developing a long standing and successful brand, and … Continue reading ‘Authenticity’. Don’t roll your eyes. Learn why every brand strategy needs it.

Brand ‘YOU’. Use it wisely. Discover its power.

Your personal brand is a powerful thing, and it is one of the most valuable assets that you can control. A strong personal brand gets you noticed. It helps you build a career, increase sales, start a business or even start a movement. No matter where you are trying to go, or what you are … Continue reading Brand ‘YOU’. Use it wisely. Discover its power.