Yes, we are a marketing consulting business, so the title of this post may not come as a big surprise, but let me start off with why not to hire a consultant. Consultants are not magicians. Don’t go looking for someone to fix your marketing if your product doesn’t make sense. Don’t expect a consultant … Continue reading 5 reasons why you should hire a Marketing Consultant
Everywhere we look, we see brands. Some good, some bad, some weak, and some powerful. While strategic branding was once more the domain of big business, now businesses of all shapes and sizes are benefiting from focusing on their brand. With the marketplace becoming more and more competitive, businesses that want to stand out need … Continue reading Creating a truly unique brand. 2 tips to get you on your way
As we head towards the end of 2017, we’re seeing all the usual ‘best of the year’ lists emerge – the best social media campaigns of 2017, the best websites of 2017 and the like. While it’s nice to look back on the year that was, at Optune we prefer to look at what we’ve … Continue reading What your website needs in 2018
What is a brand refresh? Basically, a brand refresh is a freshen up, a few tweaks or a total makeover of both your brand and the business behind your brand to ensure that they remain relevant to your target audience, and create the most positive and profitable perception moving forward. A brand refresh can preserve … Continue reading When is it time for a brand refresh?
One important factor to consider when it comes to successfully marketing a small business, yet one that is all too often overlooked is identifying a clearly defined point of difference. Basically, a point of difference is the one competitive advantage that your business has, that your competitors do not. Once identified, you can utilise this … Continue reading Small Business Marketing: Point of difference
In the digital age, how consumers engage with brands has changed considerably. This has meant that many of the brand and advertising strategies that worked well in the past have now become somewhat obsolete and unsustainable. Let’s face it. Brand loyalty just doesn’t exist anymore. Consumers are far more promiscuous when it comes to brands. … Continue reading Branding has changed. Is your brand keeping up?
Whatever the size of your business or the industry that you operate in, 'authenticity' is an aspect of branding that's important to consider if you want to stay competitive in today's modern market. Authenticity may sound like yet another fluffy marketing buzzword, but there are good reasons as to why you should apply it to … Continue reading Brand authenticity: Why it matters for your business