And the award for ‘Colour of the Year’ goes to…

Last week, the colour authority Pantone announced its colour of the year for 2020. And the winner is… Classic blue. While this may not mean a lot to many of you, it’s a pretty big deal to those in the fashion, design and creative marketing fields, where many are already sprouting forth about the meanings … Continue reading And the award for ‘Colour of the Year’ goes to…

Know your blogging audience. Who are you really writing for?

While I have no doubt that blogging can be a very successful marketing tool for just about any business, to achieve the desired impact, it is important that you are telling your customers everything they need to know in order to choose you over your competitors. Think about what you are writing. Are you solving … Continue reading Know your blogging audience. Who are you really writing for?

Employee Engagement: Who’s in the working group?

For quite some time now, companies have been identifying poor employee engagement as a key problem within their business. Often, they’re not entirely sure of the root cause, yet with all the best intentions, they embark on developing an employee engagement program. However, more often than not they fail miserably. Last year, this prompted me … Continue reading Employee Engagement: Who’s in the working group?

2020 and beyond: The top 9 skillsets every marketer will need.

As I sit here and write this on November 25 with the thought that Christmas is only a month away, like many of us, I’m starting to freak out at just how disorganised I am. So much to do in so little time. Yikes! I’m also struck by the thought that in only 5 weeks, … Continue reading 2020 and beyond: The top 9 skillsets every marketer will need.

Starting your day right by going for a run.

Just about anybody that knows me will also know that I’ve been a keen runner for many years. Long have I forgone a Sunday sleep in to get out there and pound the pavement instead. Without a doubt my favourite time to run is first thing in the morning. There’s something magical about being up … Continue reading Starting your day right by going for a run.

4 simple tips to help entrepreneurs build their personal brand.

1. Marketing is all about psychology. Marketing is all about understanding human behaviour. Think about it. What makes your clients buy from you? One of the biggest mistakes entrepreneurs make is trying to create demand, when instead they should be understanding where their strengths lie, and leveraging these strengths to their advantage.   2. There’s … Continue reading 4 simple tips to help entrepreneurs build their personal brand.

Entrepreneurship: When a shared experience leads to a positive change.

“It’s not what I imagined. I’m just not making any money.” These are the words I heard recently when I caught up for a coffee with a former colleague who had just started up his own marketing consulting business. Unfortunately, this story is all too common. As a successful digital marketer within a big corporate, … Continue reading Entrepreneurship: When a shared experience leads to a positive change.

Effective communication: Here’s the simple trick.

I love to keep things simple. Maybe it’s because I’m a simple person… or maybe it’s simply because I know that it works. Whether it be in marketing strategy, copywriting, web design, content creation or any situation where an individual is communicating to an audience and hoping to achieve a desired result, I’ve found that … Continue reading Effective communication: Here’s the simple trick.