The perils of a copywriter: It’s not always easy.

Writing can be challenging. There are times when you will feel that what you are producing is substandard and just not good enough. Other times, writers block will cast its spell over you and no matter how hard you try, quite simply nothing will come out. Then you start to question your potential, your abilities … Continue reading The perils of a copywriter: It’s not always easy.

Learn how to become a great brand storyteller by learning how to tell a story.

Tell me. What are your initial thoughts when you read the following excerpt? “I can still remember the feeling, after getting lost multiple times and then arriving 30 minutes late. With palms sweating and heart beating fast, I finally pulled my car into the dusty makeshift car park. My little city car was almost as … Continue reading Learn how to become a great brand storyteller by learning how to tell a story.

Looking to rebrand? Here are the 5 most important points to consider.

Every now and then, all businesses should consider a rebrand if they want to remain relevant and competitive in this ever-changing world. Your brand is not something that you can afford to get complacent about. The ultimate goal of a rebranding exercise is to strengthen your brand in the eyes of your target market. Unless … Continue reading Looking to rebrand? Here are the 5 most important points to consider.

The ‘real and simple’ trick to effective communication. (It’s not that hard.)

I love to keep things simple. Maybe it’s because I’m a simple person… or maybe it’s simply because I know that it works. Whether it be in marketing strategy, copywriting, web design, content creation or any situation where an individual is communicating to an audience and hoping to achieve a desired result, I’ve found that … Continue reading The ‘real and simple’ trick to effective communication. (It’s not that hard.)

Blog writing tip of the day: Write for yourself.

“Always write for your audience, not for yourself.” I’m sure you’ve heard this before. Hey, I’ve even recommended it myself when it comes to writing engaging copy that gets noticed. However, blogging is a little bit different. Yes, you want people to read it, like it, share it, comment on it, etc. The thing is, … Continue reading Blog writing tip of the day: Write for yourself.

Learning to embrace failure.

Embracing failure is the most important trait that I’ve developed in my career (and my life for that matter). Granted, it took me a long time to get to this point. I no longer get down, frustrated or defensive about my failures. Instead, I have learned to learn from my failures and treat every single … Continue reading Learning to embrace failure.

…and that is how you become a great content writer.

Content is still king, and great content continues to be a well sort after commodity. It seems we can’t get enough of it, and there rarely seems to be enough great content writers out there to satisfy the demand. You may have noticed this already, and started to think that you’re a good writer, so … Continue reading …and that is how you become a great content writer.

How (and why) a Marketing Plan differs from a Marketing Strategy.

There are times when I feel I could almost write a book on the number of misconceptions that exist in marketing. Even the word itself seems to have more variations in meaning than just about anything else. One of the more common misconceptions I’ve come across over the years is the belief that a marketing … Continue reading How (and why) a Marketing Plan differs from a Marketing Strategy.

Impossible means nothing when drive, passion and imagination take control.

In 1903, just 8 days before the Wright Brothers made history with the world’s first powered aircraft flight, a reporter at the New York Times wrote an article about them. He mocked their attempts and predicted that it would take at least a million years before mankind would build a flyable aeroplane. History is littered … Continue reading Impossible means nothing when drive, passion and imagination take control.

The Marketing Plan: Why you need one and how to develop a good one.

We live in this digital age where everything moves at a thousand miles an hour and quick responsiveness is crucial. However, it can become very easy to get so caught up in likes/shares/hits, delivering the next campaign etc, to the point that we start to forget about the bigger picture. This can be dangerous for … Continue reading The Marketing Plan: Why you need one and how to develop a good one.