Top 4 quick fire benefits of writing ‘Quality Cut-through Copy’.

Right. I said quick fire… So, here we go. 1.       THE RIGHT WORDS CAN BUILD YOUR IMAGE. Any copy you use in your marketing is a reflection on both yourself and your business. It should convey the quality and professionalism that you bring to your work. 2.       GOOD COPYWRITING IS INVISIBLE. Well-written copy delivers your … Continue reading Top 4 quick fire benefits of writing ‘Quality Cut-through Copy’.

What is the point of marketing?

What is the point in a business investing their hard-earned dollars into marketing? Well… Marketing builds the road that sales will eventually drive on. Marketing is an investment – not an expense. Executives who complain about not seeing immediate marketing results are missing the point. If you don’t invest ahead of time in a highway, … Continue reading What is the point of marketing?

How about you push all the motivational quotes to the side and ask yourself – what would really motivate you?

Motivation… It’s a funny thing. We all want to feel motivated. Some people strive for it more than others. Some appear to naturally have it, while others seem to never have it. Or, like the majority of us, life comes with its ups and downs to the point where we find ourselves from time to … Continue reading How about you push all the motivational quotes to the side and ask yourself – what would really motivate you?

How to succeed by understanding why Employee Engagement Programs fail.

Let me paint a little picture for you. The senior executive team of a large operational business with a big blue-collar workforce (a construction company, industrial manufacturer, logistics company, etc) are having their weekly meeting and lamenting over the figures. They’re noting how sales are down, productivity is down, sick leave is up and there … Continue reading How to succeed by understanding why Employee Engagement Programs fail.

When writing transcends all boundaries.

Writing is not like modelling, gymnastics, or playing tennis. It’s not something where if you missed it by the age of 19, you’re finished. It’s never too late. In fact, as you become older and wiser with more life experience under your belt, there’s a fair chance that you will become an even better writer. … Continue reading When writing transcends all boundaries.

So, you’ve hesitated, tried, failed, made mistakes, fallen over. Well… what’s next?

We all like to play it safe, don’t we? I know that many of us like to think that we’re risk takers. But, in modern society and in what I’ve heard described as ‘the age of consequence’, it seems we’ve become more risk averse than ever before. In some ways the fear of making mistakes … Continue reading So, you’ve hesitated, tried, failed, made mistakes, fallen over. Well… what’s next?

Is everything before ‘but’ bulls**t?

Have you ever heard the saying “Everything before ‘but’ is bulls**t”? I.e “The project is going really well… but… I need an extra week to finish it” or “I really like you… but… I don’t think you’re right for the job” or even “You’ve put together a great business case… but… you were unsuccessful.” Believe … Continue reading Is everything before ‘but’ bulls**t?