Things are starting to change. Can you feel it? In many parts of the world, restrictions are beginning to ease, which means that many businesses are starting to get back to at least something that resembles a semi-normal operation. Well, a post COVID normal operation anyway. The new normal is going to look quite different … Continue reading Brand authenticity: Staying competitive in the post COVID world.
How are you feeling? A bit overwhelmed by everything going on in the world at the moment? Of course you are. We all are. This unprecedented time (also known as 2020) has us all on edge. How’s your writing been going lately? I’m guessing that your motivation levels haven’t exactly been peaking either, or quite … Continue reading 3 ways to rediscover the joy in writing.
How do I write a really good blog post that people actually read and engage with? Now that’s the sort of question that I’ve been asked a lot. Well, let me break it down really simply. In my opinion, the best blog posts are Easy to read from beginning to end Engaging to the reader … Continue reading How to write blog posts that people actually read.
“Content is king.” I know. That phrase has been around for quite a few years now and is nothing new. The thing is that in 2020 content is still king, and great content continues to be a well sort after commodity. It seems we can’t get enough of it, and there rarely seems to be … Continue reading 6 quick tips on how to become a great content writer.
It’s been the case for many years and remains quite common today. Businesses that place non-marketers into head of marketing positions, simply because they don’t consider marketing in itself to be a specific and valued skill set. Often, these people have been shifted from another area of the business where they may have been a … Continue reading The Marketing Manager: Learning why not just anybody should be one.
One of the most common places in which I’ve seen communication fall down is when the communicator assumes that the reason that their message hasn’t been received and embraced is simply not their fault, and more often than not it’s the recipient’s fault. Let’s take a simple email communication as an example. There have been … Continue reading The simple keys to successful communication (without the assumptions).
I’ve written a few articles lately on the benefits of blogging, as quite obviously it’s something that I’m passionate about. Yet, I also know that when done right, and when done regularly, blogging can be such an invaluable marketing tool for just about any business. Along the way, I’ve heard many business owners tell me … Continue reading Blogging or Social Media? Which one is best for you?
Marketing has changed a lot in recent times. As technology has forged ahead in leaps and bounds and campaigns have become more fluid and responsive with more elements becoming automated, it’s easy to get carried away to the point where a marketing plan can be seen as somewhat redundant. Sure, it’s an easy trap to … Continue reading When you’re a ‘Red Hot Entrepreneur’, why would you need a marketing plan?
Over the past couple of years, it’s fair to say that I’ve been blogging pretty consistently. Over that time, I’ve posted just over 200 pieces in the Optune blog. While I’ve received some great feedback over this time, and got a fair indication from the numbers as to what sorts of posts are the most … Continue reading What would you like to see in this blog?
There are times when I feel I could almost write a book on the number of misconceptions that exist in marketing. Even the word itself seems to have more variations in meaning than just about anything else. One of the more common misconceptions I’ve come across over the years is the belief that a marketing … Continue reading A Marketing Plan and a Marketing Strategy are quite different, and it’s important to understand why.