The fitness industry is booming. People want to look and feel better, so they’re turning to healthier lifestyles that involve daily exercise. It’s a trend that's here to stay, which makes it a lucrative opportunity for entrepreneurial individuals out there that have a passion for fitness. Whether you’re selling personal training services, gym memberships, supplements … Continue reading Entrepreneurs listen up! Here’s the 7 keys to marketing a fitness business.
So, here we are in July 2019. Wow! That means that in less than 6 months, this decade will be all over. How can that be? As I look back over the past 10 years in marketing, so much has changed. During this time, I’ve seen more fads and trends come and go than I … Continue reading Want to be a great marketer in 2020 and beyond? Well, here’s the top skills you’ll need.
You may have noticed in the past couple of years that as the excitement levels have subsided and the gloss of the illustrious iPhone has started to dull, that consumer negativity has kicked in to the point where Apple has been copping a fair bit of flack over things like its alleged exploitation of teenage … Continue reading What if iPhones aren’t as bad as we thought?
Marketing has changed a lot in recent times. As technology has forged ahead in leaps and bounds and campaigns have become more fluid and responsive with more elements becoming automated, it’s easy to get carried away to the point where a marketing plan can be seen as somewhat redundant. Sure, it’s an easy trap to … Continue reading You’re a modern-day entrepreneur. So, why would you need a marketing plan?
When customers or employees look at your website, what do they see? Does it truly reflect everything that your business stands for? Is it a true representation of your brand? Are they really engaged by it? A strongly branded website is a strong website. A well branded website incorporates the obvious such as images, … Continue reading Content, content, content! When customers look at your website, what impression do they really get?
Successful brand storytelling is all about conveying facts through an engaging narrative. Most web pages, advertisements, blog posts, social media posts and the like are about conveying information. In each case, the intention is to bring something across to your audience that creates a positive association with your business. There are several ways of doing … Continue reading An introduction to brand storytelling part 2 – Conveying facts through narrative.
The power of positive thinking is an amazing thing. Sure, you probably knew that already. You probably also knew that it can be applied to almost all aspect of life. But, did you know that if you’re an entrepreneur, it can be one of the highest contributing factors between success and failure? You may have … Continue reading Positivity + action. How it can mean the difference between entrepreneurial success and failure.