I can still remember the feeling, after getting lost multiple times and then arriving 30 minutes late. With palms sweating and heart beating fast, I finally pulled my car into the dusty makeshift car park. My little city car was almost as much at odds with all the big rugged trucks surrounding it as my … Continue reading Hard hats, overalls, and the stories that came out of it.
Attention spans are getting shorter and shorter. No surprise there. Unfortunately, as a content creator, this means that it’s getting harder and harder to get yourself heard. So, what can you do about it? In order for people to value your content, they’ve got to be able to extract the value that’s there in the … Continue reading How to use fewer words to get heard.
What makes a website successful has changed a hell of a lot in the past few years. The days of all that flash imagery that screams ‘look at me’ and ‘look how clever I am’ and takes forever to load are over. Users have seen it all before. These days, it’s all about usability. We’re … Continue reading Step away from your ego! …and create a successful website.
When it comes to getting your message across to your target audience in a way that inspires and motivates them to act, never underestimate the power of strong, well-written copy. After all, why would you want to just inform your readers when you could fuel their passion and ignite their curiosity? Effective marketing copy, whatever … Continue reading 7 tips for effective copywriting
Yes, we are a marketing consulting business, so the title of this post may not come as a big surprise, but let me start off with why not to hire a consultant. Consultants are not magicians. Don’t go looking for someone to fix your marketing if your product doesn’t make sense. Don’t expect a consultant … Continue reading 5 reasons why you should hire a Marketing Consultant
Everywhere we look, we see brands. Some good, some bad, some weak, and some powerful. While strategic branding was once more the domain of big business, now businesses of all shapes and sizes are benefiting from focusing on their brand. With the marketplace becoming more and more competitive, businesses that want to stand out need … Continue reading Creating a truly unique brand. 2 tips to get you on your way
As we head towards the end of 2017, we’re seeing all the usual ‘best of the year’ lists emerge – the best social media campaigns of 2017, the best websites of 2017 and the like. While it’s nice to look back on the year that was, at Optune we prefer to look at what we’ve … Continue reading What your website needs in 2018