“The aim of marketing is to know and understand the customer so well the product or service fits him [or her] and sells itself.” ~Peter Drucker
A marketing plan is your guide to successfully promoting and growing your business. A good marketing plan will help you answer key questions about your business: How will you position your company in the market? How will you differentiate from your competitors? How will you reach your customers? What are your sales goals? Where will you advertise? All of these are important questions that as a business owner or manager, you need to be able to answer.
Beyond that, however, a good marketing plan can help you to ensure that you are using your resources most effectively. This is especially important if you develop an online marketing plan, which we always recommend. Rather than just jumping into social media or starting a blog, an online marketing plan helps you to align your online activities with your business goals. And in the end, isn’t that what you want?
Perhaps the biggest benefit of preparing a marketing plan, though, isn’t just the finished plan. Through the planning process, you will also have engaged in a valuable process of thinking through important questions related to your business, which will serve you well as you encounter the daily challenged of running a business
Like to know more? Please contact us and let’s get the conversation started.