How to stay motivated in small business.

How to stay motivated in small business.

Yep, it’s happened to all of us. When we’re faced with obstacles, we lose our focus and drive.

As an entrepreneur or small business operator, you’re faced with challenges of every magnitude on a day-to-day basis and at times it’s hard not to feel powerless and scared.

But, being your own boss is a rewarding experience despite the challenges. At Optune, we’re small business operators ourselves, so we’re always looking for ways to stay motivated and inspired.

In this post, we’re here to share a few our tips on how you can find motivation to continue your work and foster motivation through those tough times when the light at the end of the tunnel may seem a long way off.

Here are our top five ways to re-charge and find that motivation.


  1. Talk to your customers

Talking to your customers is one of the best ways to get inspired. Not only does customer feedback help you find more ways to improve your business, it will also help you generate new ideas to reinvigorate your business. By opening channels of communication with current customers, you’ll be able to provide for a better customer experience.

Positive customers reviews can also be a great source of motivation. Print some off and stick them on your wall as a daily reminder of the positive impact you’ve made

Ask your customers their favourite part about your business either directly or via social media. This not only increases customer engagement but it also gives you a chance to get to know your customers so that you can better market to them.


  1. Set or renew your goals

If you’re feeling unmotivated, take some time to evaluate your current goals. If your goals are overwhelming you, break them down into smaller milestones to make them more approachable and manageable and keep re-evaluating them as your business progresses. Motivation is easier when you’re working toward smaller, more realistic goals.

While you are in the process of goal setting, remember to align your goals with your resources and bandwidth. Be realistic about what you can accomplish and work in blocks of time.

We like to use a big old-fashioned wall calendar to have everything clearly visible at all times and keep us on track.


3. Reflect on why you started your business

The next time you’re struggling to stay motivated in your business venture, step back and look at the bigger picture. Looking back at where you started from is a good way to remind yourself of how far you have come and to measure how much you’ve already accomplished.

Seek inspiration from your own small business success.

Thinking about why you started your business is an effective motivational strategy for many business owners. Ask yourself—what motivated you to start the business in the first place? Getting back to the heart of why you started can help motivate you to keep going.


4. Seek business inspiration from your peers

Having a network of entrepreneurs and small business owners to talk to can be an invaluable support system. Not only can you give each other advice and feedback, it’s also encouraging to hear that you’re not alone in your challenges.

Join a small business owners association or attend a networking event. I know these events may sound daunting to the uninitiated, but they’re really not what they used to be. Many are nothing more than simply a catch-up drink out at a pub – very casual. Do a google search and see what’s around your area and take that first step.

It’s also helpful to read about successful entrepreneurs and hear about the challenges that they have faced while building their business. Some of the best small business success stories started with some huge challenges. Check out biographies of success stories like Richard Branson’s or listen to TED Talks given by famous entrepreneurs to kickstart your small business motivation.


5. Think about your business’s impact in your community

Think about your business’s effect in the community and how valued your contributions are. Small businesses currently employ 4.7 million people across Australia, making them the largest employment sector of all.


Think about your business as an opportunity to create positive change. It can have more impact within your community than you could ever imagine.

Small business owners are known for being able to keep going when the odds are stacked against them, but you don’t have to face your challenges alone.

The five tips above, especially when used in conjunction with your intrinsic entrepreneurial spirit, can be powerful motivators to get you through even the toughest challenges.


“Forget past mistakes. Forget failures. Forget everything except what you’re going to do now and do it.”– William Durant


Author: Cameron McIver

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