The creation of quality copy is a vital element in any business’s online presence, but it can quickly get overwhelming if you don’t know how to do it or where to start first in terms of hiring a copywriter.
Regardless of knowing just how badly you need it, sometimes your web copy can get pushed to the back of your pile of important business-related items. But it really shouldn’t.
What should you do if you can’t spend the time writing engaging web content to help set your site apart from competitors?
Hire a strategic copywriter, of course!
Here are just a few reasons as to why you should.
- More time for you.
One of the main reasons why you should consider hiring a copywriter for your content needs is simply because you will have more time. This means you can spend your time on other aspects of your business. Creating consistent, engaging content can take up a significant amount of time, and copywriters are a great way to save that time.
- A great copywriter can perfectly capture your essence.
When you hire a professional copywriter, you aren’t just getting someone who can write amazing pieces, you’re hiring someone who can capture the essence of your business. Good copywriters will always learn as much as they can about various industries to make sure that what they write is quality, relevant and engaging for the reader.
- No more grammar issues.
Not everyone is highly skilled with grammar, spelling, and punctuation, and let’s face it most of the time that’s not a major problem.
However, when you are writing web content, you want to make sure every aspect of your copy is perfect for the big Google machine. You will know if you are a strong writer or not, and it is a good idea to make sure you hire a copywriter if you are not strong.
Good copywriters are skilled in great grammar, perfect spelling, and understanding punctuation, which means they will be able to craft expert material for you, Google, and your readers.
Correct grammar may seem like a simple thing, but it is vitally important when it comes to determining your SEO ranking. You can make sure you always have excellent grammar simply by hiring a copywriter.
- Sometimes, you can be too close to the topic.
You might think that being very close to your industry is helpful when it comes time to create copy, but this can actually become detrimental.
First of all, when you’re too close to your industry, you might not realize just how confusing your jargon is to those who aren’t.
Second, when you are writing about your own business and services, you might find it hard to be objective. We all think we can be until it comes down to it, and then we begin questioning and doubting, which you don’t want reflected in your content.
When you hire a copywriter, you are able to have someone write about your services in a great light without focusing heavily on jargon, making your content easy to understand and engaging.
- Strategic copywriters know how to hit your target audience.
Hitting your target audience can be trickier than it seems, and no matter how hard you try, you might still be missing the mark. Copywriters who are skilled in both creative writing and marketing strategy, or what we call ‘strategic copywriters’ are great at making sure they hit the target audience each and every time, bringing in great, organic traffic from Google and your social media channels.
When you bring in more traffic, you have a higher chance to convert visitors into leads with even more content.
- Get fresh, new content, and avoid duplicates.
Fresh, new content is a vital part of the digital world, and you need to make sure you always have it.
It can be easy to use the same content across your website, making it feel streamlined and taking up less time. This, however, looks sloppy and many of your readers will not appreciate duplicate content. In fact, Google doesn’t appreciate it either. As I mentioned earlier, hiring a copywriter will save you time, and this is one of the many ways that can happen. A copywriter can write consistently fresh, new content for your web page, keeping duplicates out of circulation and making your site a high quality, Google-approved page.
- A good copywriter can make anything sound exciting.
Some people believe that their industry or business is boring, and there is no way it can be made to sound exciting or enticing. However, in our experience, this is rarely the case. All businesses are made up of people doing business with people, and these people have human emotions. A skilled copywriter knows how to tap into these emotions, which no matter what the business, have an impact on the purchasing decision.
A copywriter can locate and use the exciting elements of your industry while also coming up with great, new ideas for incredible, impactful content.
- Quality copywriting can help generate organic traffic and generate sales.
Organic traffic is something we would all prefer to have instead of needing to pay a lot for advertising. While ads are still an important aspect of any online presence, if you generate more organic traffic, you will find that you are likely to have more legitimate customers. In fact, organic traffic can lead to quick sales, as well as helping you keep the clients you bring in.
Copywriters can help create content that drives organic traffic such as creating content for social media, and then creating content on your site that keeps visitors once they reach your landing page.
It’s then about building the relationship with them once they get there, in order to keep them coming back.
- Use a copywriter for your social media.
Being social is yet another vital aspect to any online presence, and an effectively executed social media strategy is also a vital element in driving your SEO.
A copywriter can help you create a fantastic social media presence by creating engaging content that drives clicks and interaction with clients.
Like to know more? At Optune, strategic copywriting is just one of our specialties. Please contact us and we’d love to get the conversation started.