Should your small business be blogging?

Ok, so you’ve heard about blogging and bloggers, and decided that it’s not really for you. You don’t have time for that. You’re running a busy business, and after all why would anyone want to read about your business? It’s not that exciting, is it?

Wrong! Of course it is.

Blogging can be extremely beneficial for any business, and not all that taxing if you approach it correctly.


Here are just some of the benefits.

It’s a great way to promote your business throughout an online community. It gives you a consistent voice, and keeps your business alive in the minds of your customers.

It’s a great way to reach new customers in this community.

By regularly posting and incorporating photos and videos into your written content, you make it more interesting which boosts engagement and improves our SEO ranking.

It’s a great way to share new and relevant information that warrants more than a social media update.

It’s also a great way to position yourself as an expert in your field. Whether you realise it or not, all that hard work you have put into your business has made you somewhat of an expert in something. The trick is just to discover what it is. Once you have, you’ll realise that when the topic is something you know well, blogging about it is easy.

Blogging is also a great way to really engage your customers by gathering feedback, reviews and testimonials, which is all vital information to help you improve your business, better tailor your marketing to your target audience, and ultimately increase sales.


Here are a few basic tips to start blogging effectively.

Complete a blogging plan. This will help outline what you want your blog to achieve for your business, what messages you want to get across, and how you want to engage with your blogging community.

Decide up front if you want to use a third-party blog hosting platform, or host your blog on your own website.

Choose whether to use a template or a customised design for your blog.

Practice writing blog posts. Remember, practice makes perfect.


Still need some help? At Optune, strategic copywriting just happens to be one of our specialties. Please contact us today and let’s get the conversation started.

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