Seriously, who’s searching for ‘bored’?

A couple of weeks ago, I wrote the blog post ‘Are you bored? No, you are curious.’

The crux of the post was that by substituting the word ‘bored’ for ‘curious’, we can completely transform our mindset.

The engagement levels have been fantastic. In fact, it has proven to be one of my most popular posts.

While the likes, comments and number of views have been really encouraging, what surprised me is where many of these views have come from.

Traditionally, my posts will be viewed predominantly via links on the Optune Facebook and LinkedIn pages or through WordPress reader.

Yet, when I delved into the stats a little, I noticed that this time a surprising number were coming in via search results.

And the top search terms? Well, they weren’t anything along the lines of ‘relieving boredom’ or ‘sparking curiosity’. They were simply ‘bored’ and ‘I’m bored’.

Are people really that bored that they are actually Googling the word bored?

Well, it would appear that some are.

No, the irony is not lost on me.

While I would hope my post inspired some people to search for something of interest that sparks their motivation and gets them moving, I guess I can’t see this in the stats.

Author: Cameron McIver


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