What makes a good blog post?

Two questions I get asked regularly

  1. What makes a good blog post?
  2. How do I write one?

Successful blogging is a skill that needs to be developed over time. As with any skill, you can read up on every ‘how to’ guide there is, but it’s not until you put it all into practice… and practice and practice, that you gain some proficiency.

Having said that, here are 5 tips that you might find handy to get you on your way

  1. Plan your blog post by choosing a topic, creating an outline, conducting research, and checking facts.
  2. Craft a headline that is both informative and will capture the reader’s attentions.
  3. Write your post. Either write a draft in a single session or gradually work on parts of it over time.
  4. Use images to enhance your post and improve its flow. Include humour to explain complex topics if you can.
  5. Edit your post. Be sure to avoid repetition. Read your post aloud to check its flow. Have someone else read it and provide feedback. Keep sentences and paragraphs short, and don’t be a perfectionist. Don’t be afraid to cut out text or adapt your writing at the last minute.

Of course, I could go into a lot more detail for each of these steps. But, I know that your time would be better spent putting it all into practice and creating some blog posts.

And… Go!!

Author: Cameron McIver

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www.optuneconsulting.com.au

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