What is the point of marketing?

What is the point in a business investing their hard-earned dollars into marketing?

Well…

Marketing builds the road that sales will eventually drive on. Marketing is an investment – not an expense.

Executives who complain about not seeing immediate marketing results are missing the point.

If you don’t invest ahead of time in a highway, your sales team will be forced to bump along on a dirt road.

If your business plan calls for revenue growth tomorrow, then you must build the conduit for delivering it today.

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