Right. I said quick fire… So, here we go.
1. THE RIGHT WORDS CAN BUILD YOUR IMAGE.
Any copy you use in your marketing is a reflection on both yourself and your business. It should convey the quality and professionalism that you bring to your work.
2. GOOD COPYWRITING IS INVISIBLE.
Well-written copy delivers your message without attracting attention to the mechanics of your sentences. If you’ve ever read poorly-written copy, you’d know that the opposite can occur.
3. IT GETS TO THE POINT QUICKLY.
Readers want you to get to the point. They’re busy. They have other media competing for their attention. Quality writing makes it easy and enjoyable for them to glide through your paragraphs.
Good writing is simple. It’s easy to understand. It lacks unnecessary complexity.
4. BAD WRITING CAN DAMAGE YOUR BUSINESS.
Bad writing can have a profound negative effect on your business. For starters, poorly-written copy can fail to get you noticed, hamper your efforts to attract customers, investors and quality employees and damage your reputation by making you look unprofessional.
Quality content written by a professional copywriter may cost you money up front, but your return on investment in leads and sales generated will no doubt pay for itself many times over.
Author: Cameron McIver