In my continuing posts on an introduction to brand storytelling, here’s a short yet really important one – the reality check.
People don’t buy from you simply because they want you to make money, or that they’re so unbelievably impressed with how great you say you are.
They’re looking for something to solve a problem they have, or to enrich their lives in some way. It’s your brand’s job to figure out how to do that for them, in a way that makes them feel good about themselves, and their decision.
This is the essence of what your brand story needs to encapsulate. If it’s not, then it might just be time to rethink your approach.