A lot of businesses want to get on board with content marketing, and they want to have the most appropriate strategy in place to drive it all, but don’t really know where to begin.
Well, the good news is that it doesn’t need to be that complicated and getting started doesn’t need to take up that much of your time.
The way I recommend that businesses think about their content strategy is to map out the year ahead in loose detail – the next 6 months in finer detail and the 6 months after in moderate detail.
To place yourself in the best starting position when putting this map together, here are some of the main things you should consider.
- Look at your calendar.
What seasonal variations do you have? When are your busiest times of the year? Why are they your busiest times? This will feed into the next point.
- What topics will you cover and when?
What are you going to be talking about throughout the year? Getting this right is important and should ideally be informed by customer research. It will no doubt take some solid groundwork to put together, but it is so important to get right.
- What channels do you own?
It might be a website, YouTube channel, email list, Facebook page, etc. This is where you’re best off ‘channelling’ your communications efforts into.
What are the words and phrases that your customers are searching for? By including a strong keyword focus in your strategy, you are giving your content a far greater chance of picking up an audience over time.
Start off by following this rough structure, and you’ll soon discover that you’re well on your way to creating a really successful content marketing plan.