Know your blogging audience. Who are you really writing for?

While I have no doubt that blogging can be a very successful marketing tool for just about any business, to achieve the desired impact, it is important that you are telling your customers everything they need to know in order to choose you over your competitors.

Think about what you are writing. Are you solving your customers’ problems?

When you run a business, it’s easy to get carried away and forget who you are actually writing these blog posts for.

Successful blog posts

  1. Engage with your customers
  2. Entice them to look further into what you offer
  3. Persuade them that you are the right person for the job

If you’re unsure, take some time today to look over your previous posts.

Be critical. If you were a potential customer reading them, would you be impressed and motivated to act?

A common problem encountered is when posts become too inwardly focused and self-congratulatory.

As much as you might be interested in writing a full history of your business, chances are your customers aren’t so keen on reading it.

Have your posts become too inwardly focused? If so, start to think about how you can utilise them to

  • Engage with your customers
  • Entice them to look at what you’re offering
  • Persuade them that you are the right person/company for the job.

After all, you’re here to help and you have the best solution for your customers’ needs. So, make sure that you show this in your blog posts.

Send them a clear message that you are the answer to their prayers.


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