As any blogger will know, coming up with fresh new ideas for blog posts is always a challenge.
The longer you’ve been consistently publishing content, the higher the chances are that the well will start to run dry, and eventually you’ll find yourself suffering from a case of blogger burnout.
So, how do you continue to stay fresh and come up with blog post ideas that stand out from the crowd?
I’ve seen numerous pieces written on this topic, but one that really grabbed my attention recently was utilising Amazon reviews.
How does it work?
Amazon reviews are a hidden treasure trove of blog post ideas. They tell you what information your target audience is looking for and how they want it to be presented. Not only can you generate blog post ideas, but you can also quickly create an outline.
Begin by searching for non-fiction books about the topic you would like to write about. Then read the reviews for at least five of them and take note of the following.
- What did people like the most about the book?
- What did people dislike the most about the book?
- Do the reviews mention specific topics the book failed to cover?
- Do they like or dislike the tone used to write the book?
The answers to the above questions can be an excellent starting point for blog post ideas. For example, one reviewer may state that a particular book only briefly discusses a topic. Straight away, there’s an idea. You could expand on this topic in your blog post.
Let’s say you are a copywriter, and you would like to blog about copywriting. However, you are unsure how to break down such a broad subject into bight sized chunks.
Firstly, enter “copywriting” into Amazon’s search bar. The Copywriter’s Handbook by Robert Bly is among the top search results.
If you open the product page for the book and scroll down, you will see a section called “Read reviews that mention.” In this section, Amazon shows the most used phrases in reviews for a book.
At a glance, you can see what most people are saying about the book. It’s a great place to start looking for blog and keyword ideas.
In this case, the most used phrases included “direct mail,” “step-by-step guide,” “copy that sells,” and “press releases.” From these phrases, you could come up with all sorts of blog post ideas.
If you would like to write copy for small business operators, you could come up with a blog post with a title along the lines of “The Business Owner’s Step-by-Step Guide to Writing Press Releases.”
On the other hand, if your target audience is aspiring copywriters, you might like to come up with a title such as “The Beginner Copywriter’s Step-by-Step Guide to Writing Copy That Sells.”
By looking at the most used phrases alone, you can come up with all sorts of ideas. And, that’s before you’ve even started reading the reviews.
Also, don’t forget to read the negative reviews as well. Sometimes, they can provide you with more valuable information than the positive ones.
No matter what you’re going to write about, there will be a non-fiction book for it. Read the reviews and see if they frequently point out the same things.
So, next time you’re struggling for fresh and new blogging ideas, jump on to Amazon. It’s an excellent source of blog post ideas, and a great way to help alleviate the stress that leads to blogger burnout.