In the latest from the ‘what is old is new again’ file (and for good reason because they work): Newsletters.
Yep, remember those things that were once emailed out at the same time each and every week and we all read diligently?
Newsletters are great for businesses, and there are some very good reasons as to why so many are getting back into them right now.
It has been said that having a strong email list is like having a pirate ship where you can do whatever you want, and that each new email subscriber is like a little bit of wind in the sails.
Here are just 5 reasons why an email newsletter might just be worth considering as part of your 2020 marketing strategy.
Email is one of the few places these days where you own your audience. Facebook controls Facebook, Twitter controls Twitter, Google controls search results, etc. etc.
With email, you click a button and immediately reach your audience.
High advertising rates.
If you choose to incorporate some form of ppc advertising. Click through rates for email are much higher than that of websites, blog posts, etc. Just think about it. If you have a 10,000-person list, it’s quite possible to earn anywhere between $100 and $1,000 from single email.
The ability to expand.
Not interested in making money off ads? Well, email newsletters are also a great way to launch new products. A lot of ecommerce companies generate the majority of their sales from their email lists. The reason for this is that engagement is high, and people will stay reading an email for a lot longer than a social media post.
You can launch an email newsletter for next to nothing. With a program such as Mailchimp, you can even do it for free.
You can produce an email and send it to 1 person or 1 million people with the same amount of work.