If people don’t read the first line of your copy, they’re never going to read the second line.
If they don’t read the second line, then they’re never going to read the third line.
The best way for this to happen is to write short, sharp and snappy copy.
Forget what they told you in school. Attention spans are shorter than ever before. Get to the point and do it now.
The goal of every word and every sentence should be to get your reader to continue to the next one.
And, the less words and sentences you write, the greater the chance of them reading and taking in the whole thing.
Don’t believe me? Good luck to you then. For those that do, have fun exploring all the opportunities that this advice can bring you.
I always love to receive feedback (positive or constructive) on this or any of my posts. Feel free to contact me at any time.