Our world is facing a very serious challenge right now with the spread of the coronavirus. But, there is hope on the horizon.
Want proof? Then look no further than where the coronavirus started.
According to reports, China is lifting travel restrictions and life is returning to normal. The coronavirus outbreak has largely been contained across China with lockdowns lifted and employees returning to work. China reported only 20 new cases of COVID-19 yesterday. That’s a huge contrast to February when they reported thousands of new COVID-19 infections each day.
What we have here is a unique situation where our communities need each other now more than ever, which brings with it a unique opportunity for brands to unite together.
People need support, understanding, education and resources to list but a few, and social media can provide just that, and can be extremely powerful if it’s done correctly.
Therefore, here are 5 digital marketing ideas for brands to consider during the Coronavirus pandemic.
Connect with your customers on social media during a critical moment.
We’re all dealing with the imp act the coronavirus outbreak has had on our lives whether you’ve tested positive or not. We’re all taking precautions. We’re locked in our homes and our kids aren’t in school. We can’t visit our friends. We can’t eat at our favourite restaurants or go out to the movies. Sure, all minor conveniences but jarring, nonetheless. This is a time to really show empathy to others and help out where you can. This is a time we all need to be sensitive — and not too salesy or pushy — but it’s a great opportunity for your brand to stand out during a difficult time. More people are on social media now while stuck at home, scanning for updates and trying to stay connected in a suddenly isolated nation.
Make sure your business can be found online.
In case you haven’t noticed, more people are online right now than in their cars or walking the streets. Search traffic has increased significantly over the past couple of weeks and is only going to continue to climb. We’re all glued to our computers and phones looking for updates within our community. We’re also looking for entertainment and ways to pass the time. For many, that includes shopping online.
Anything online right now is being consumed more than ever before. This is not the time to be hidden online. You should be using search engine optimization (SEO) strategies to climb to the top of Google’s search engine results pages so your business can be easily found. This is not a time for a business to go into a shell and poke out your head every few days to see if the sun has come out.
Pay-Per-Click (PPC) advertising is a smart move right now.
With more people at home in front of their screens, it’s a great opportunity for businesses to use PPC marketing to connect with their customers and gain a competitive advantage. Oh, and it’s a great chance to save some money within your digital marketing budget. On average, cost-per-clicks have decreased by 6 percent across all verticals since last week, according to Thrive senior PPC manager Jacob Wulff. And CPC is likely to continue to decrease in the coming week, reducing the amount of money an advertiser pays a publisher for every ad click. That gives your business another opportunity to scoop up that lost market share from others pulling back during this time.
Stay ahead or jump in front of your competition.
SEO helps your business increase organic traffic to your website and move past your competition. You want to be on the front page of Google, and at the top of the list, so that when your customers search for certain keywords you’re the company they end up calling. To climb to the top of the list takes time and strategic optimization strategies. If you don’t continue to optimize your website and content daily, you lose valuable ground in the search results and your freefall could cost your business thousands of dollars in lost revenue.
Prepare your business for the bounce-back surge.
As we noted earlier, the coronavirus outbreak should fade (just as it has in China) after a few months. That’s when normalcy returns, and consumers’ spending habits stabilise. You have to remember that SEO is more of a long-term strategy. What you do today for your SEO campaign will affect your organic search traffic two months from now. Pausing your SEO campaign now could have a detrimental impact on your revenue potential several months from now when the coronavirus pandemic starts to become a distant memory.
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