Why content writers are different to other writers – and how to become a great one.

Content is still king, and great content continues to be a well sort after commodity. It seems we can’t get enough of it, and there rarely seems to be enough great content writers out there to satisfy the demand.

You may have noticed this already, and started to think that you’re a good writer, so why couldn’t you be a great content writer? After all, writing something that’s always in demand is sure to pay the bills easier than that novel you’ve been slaving over for the past few years.

Well, here’s a few really quick pointers for anyone that wants to become a content writer.


To be a good content writer, you need to have at least an affinity, or better still a full-blown passion for writing. Otherwise, you’ll burn out in no time.


You’ll need to be prepared to do some research into the types of content writing that you would like to pursue. Whether it’s web content, blogging, print articles, technical articles, etc, etc.

Know where your style fits.

The writing styles required for each content writing type are all quite unique. So, you’ll need to work out where your personal style best fits and focus primarily on that area if you are looking to entice more clients to your work.

Know your readers.

Using big words in your writing to impress your clients is the best way to turn off your readers. Nobody wants to hear about how great you think you are. Instead, they want to relate to what they are reading. That is why good content is firstly one thing – reader friendly.

Define the purpose.

When you write, define the purpose of the piece. It might be informative, entertaining or educational. Readers lap up any of these (or a combination of all) 3 categories of articles, if they’re written well. As long as you’re doing this, your articles are going to be a good read.

Never stop learning.

Learning is a continuous process. So, always be open to reading what your competitors are churning out, what the best writers are producing, or just generally any good reads whenever possible.


I always love to receive feedback (positive or constructive) on this or any of my posts. Feel free to contact me at any time.


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