Content creators. Remember your audience during the COVID lockdown.

These are crazy times we’re going through at the moment (to state the obvious).

We’re all feeling it.

The longer this all goes on, and the more the fatigue from it all starts to set in, it gets very easy to find yourself caught up in all the doom and gloom and slipping into a ‘bunker down’ mentality where you place everything on hold until the storm passes – even though we don’t have any indication as to when that will actually be.

So, here’s a little bit of advice for content creators right now.

As hard as it may be, resist these urges and remember this. It’s still about your audience.

Your audience are still there, and they’re still searching for answers and guidance to help them solve their problems – possibly now even more than ever. Don’t dessert them in their hour of need.

Don’t worry if you’re not creating the best content that you ever have. None of us are really operating at full capacity anyway.

Instead, focus on being kind, thoughtful, and useful. Be there where your audience expects you to be and be there consistently.

Everyone is doing it tough right now. Stress and anxiety levels are understandably through the roof all over the world.  The only thing that isn’t ‘unprecedented’ about all this is the never-ending use of the word ‘unprecedented’.

Injecting a little bit of normality might just be what the world needs right now.

So, to all my fellow content creators, let’s get out there and do what we do best. Creating and posting content. That’s what I’ll be doing, and I welcome everyone to come along on the journey with me.

And the silver lining to all this is that we can even do it while maintaining social distancing, wearing our masks and from within self-isolation if need be.


I always love to receive feedback (positive or constructive) on this or any of my posts. Feel free to contact me at any time.

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