About us

“If you can’t explain it simply, you don’t understand it well enough.” – Albert Einstein.”

Hi. I’m Cam McIver. Optune is a business that I founded back in 2017 after I identified some clear gaps in the market that also gave me a fantastic opportunity to utilise my key skill sets and greatest passions of marketing/communications strategy, small business marketing and strategic copywriting.

At Optune, we thrive on simplicity. When it comes to strategic marketing and communications, our experience tells us that simplicity in messaging has the maximum impact on the bottom line. Yet, cutting through all the clutter to drill down to that essence of the brand in order to create simple and powerful messages in itself is not that simple. That’s where Optune’s expertise lies.  We take a grass roots approach to really understand every client’s business as we know that there is no such thing as a ‘one size fits all’ approach.

If your business is lacking strategic direction, needs a little tune up, or maybe you’d just like to gain a better understanding of the benefits that a more strategic approach to marketing and communications can provide, then please contact me and let’s get the conversation started.