Every now and then, all businesses should consider a rebrand if they want to remain relevant and competitive in this ever-changing world. Your brand is not something that you can afford to get complacent about. The ultimate goal of a rebranding exercise is to strengthen your brand in the eyes of your target market. Unless … Continue reading Looking to rebrand? Here are the 5 most important points to consider.
I love to keep things simple. Maybe it’s because I’m a simple person… or maybe it’s simply because I know that it works. Whether it be in marketing strategy, copywriting, web design, content creation or any situation where an individual is communicating to an audience and hoping to achieve a desired result, I’ve found that … Continue reading The ‘real and simple’ trick to effective communication. (It’s not that hard.)
“Always write for your audience, not for yourself.” I’m sure you’ve heard this before. Hey, I’ve even recommended it myself when it comes to writing engaging copy that gets noticed. However, blogging is a little bit different. Yes, you want people to read it, like it, share it, comment on it, etc. The thing is, … Continue reading Blog writing tip of the day: Write for yourself.
Embracing failure is the most important trait that I’ve developed in my career (and my life for that matter). Granted, it took me a long time to get to this point. I no longer get down, frustrated or defensive about my failures. Instead, I have learned to learn from my failures and treat every single … Continue reading Learning to embrace failure.
Content is still king, and great content continues to be a well sort after commodity. It seems we can’t get enough of it, and there rarely seems to be enough great content writers out there to satisfy the demand. You may have noticed this already, and started to think that you’re a good writer, so … Continue reading …and that is how you become a great content writer.
There are times when I feel I could almost write a book on the number of misconceptions that exist in marketing. Even the word itself seems to have more variations in meaning than just about anything else. One of the more common misconceptions I’ve come across over the years is the belief that a marketing … Continue reading How (and why) a Marketing Plan differs from a Marketing Strategy.
In 1903, just 8 days before the Wright Brothers made history with the world’s first powered aircraft flight, a reporter at the New York Times wrote an article about them. He mocked their attempts and predicted that it would take at least a million years before mankind would build a flyable aeroplane. History is littered … Continue reading Impossible means nothing when drive, passion and imagination take control.
We live in this digital age where everything moves at a thousand miles an hour and quick responsiveness is crucial. However, it can become very easy to get so caught up in likes/shares/hits, delivering the next campaign etc, to the point that we start to forget about the bigger picture. This can be dangerous for … Continue reading The Marketing Plan: Why you need one and how to develop a good one.
Content is still king, and great content continues to be a well sort after commodity. It seems we can’t get enough of it, and there rarely seems to be enough great content writers out there to satisfy the demand. You may have noticed this already, and started to think that you’re a good writer, so … Continue reading Why content writers are different to other writers – and how to become a great one.
One of the many interesting things that have come out of these unprecedented times that we are living in, are the changes in the way people are living and interacting as we are forced to slow down and smell the roses a little more. All of a sudden, we’re feeling that we’re part of a … Continue reading COVID-19 has changed your blogging audience. Who are you really writing for now?