We made it through another one. After the year that we thought would never end (2020) and the blur that was 2021, here we are looking forward with all the positivity we can in 2022. And… things are changing yet again. Can’t you feel it? In many parts of the world, vaccination rates are up … Continue reading What does a post-COVID world look like for brands? And how do businesses stay competitive within it?
Almost every week, it seems we see yet another digital marketing fad emerging that claims to be the silver bullet for generating revenue. While a few of them have some merit, it can be difficult particularly for a small business operator with limited budgets and limited time to research and invest in multiple different activities … Continue reading Grow your small business by avoiding this week’s latest fad and focusing on these “tried and true” marketing tips instead.
Are you struggling to write your business homepage? Are you struggling to find some structure? If so, may I firstly suggest that you stop writing sentence after sentence with no direction and instead give the following a go. Firstly, split up the first section (that’s the section your customers see first) into three distinct subsections. … Continue reading How to structure an engaging business homepage.
We’re nearly there. The year that at times felt like it would never end is almost over. Things are starting to change. Can’t you feel it? In many parts of the world, restrictions are easing, which means that businesses can start to get back to at least something that resembles a semi-normal operation. Well, a … Continue reading How brands can stay competitive in a post-COVID world.
I’m sure we’ve all been there. The shackles have come off and you’re finally walking away from that toxic employer, toxic workplace, toxic relationship or whatever it may be that’s been holding you down for so long. The opportunity is finally here to move on to greener pastures. Feels great doesn’t it. That sense of … Continue reading Should you burn your bridges? Yes or no?
The power of positive thinking is an amazing thing. Sure, you probably knew that already. You probably also knew that it can be applied to almost all aspects of life. But, did you know that if you’re an aspiring entrepreneur, it can be one of the highest contributing factors between success and failure? You may … Continue reading Harnessing the power of a positive mindset to become a successful entrepreneur.
How long should a blog post be? Well, the simple answer to this is as long as it needs to be, but no longer. The length of a blog post should essentially be determined by the needs of the audience of whom you expect to consume the information. I.e a post on a technical or … Continue reading How to write a short blog post… and why they work best.
Successful communication is only achieved when both parties hear each other, understand each other and are motivated to act accordingly. However, one of the more common places I’ve seen communication fall down is when the communicator assumes that the reason that their message hasn’t been received and embraced is simply not their fault, and even … Continue reading When communicating successfully in business can be as simple as removing the assumptions.
What is a strategy? When I ask this question, I often hear something along the lines of it being a plan to get from point A to point B. However, this definition falls short on a number of levels. A strategy is so much more than a plan. It is about differentiation, and about how … Continue reading What is a strategy?
As this never-ending year of 2020 stretches on and we all start to become more and more fatigued by it all, it’s very easy to feel like we’ve been a failure this year. When external stimulations that we previously took for granted like social engagement and physical freedom have all of a sudden been taken … Continue reading Embracing failure and reframing it in a positive way to move yourself forward.