Our world is facing a very serious challenge right now with the spread of the coronavirus. But, there is hope on the horizon. Want proof? Then look no further than where the coronavirus started. According to reports, China is lifting travel restrictions and life is returning to normal. The coronavirus outbreak has largely been contained … Continue reading 5 Digital Marketing Ideas to Consider During the Coronavirus Pandemic.
Storytelling is one of the most powerful and often underutilised tools that we all have available to us in our marketing and communications toolbox. In our businesses, we all have great stories to tell (yes, we ALL do). Human stories that people can really relate to and engage with. People love to hear stories, especially … Continue reading Is your business in hibernation? Then it’s the perfect time to unleash the power of storytelling.
If people don’t read the first line of your copy, they’re never going to read the second line. If they don’t read the second line, then they’re never going to read the third line. The best way for this to happen is to write short, sharp and snappy copy. Forget what they told you in … Continue reading How to write great copy (in 138 words).
How are you feeling? A bit overwhelmed by everything going on in the world at the moment? Of course you are. We all are. These unprecedented times have us all on edge. How’s your writing been going lately? I’m guessing that your motivation levels haven’t exactly been peaking either, or quite possibly the tap of … Continue reading How to rediscover the joy in your writing.
Below is a post that I originally wrote last year, yet I think it’s quite appropriate that it gets another run now as the current environment has many of us slowly shifting into that mindset where we start to feel like a victim, and before we know it, we're sliding into the blame game. … Continue reading When have you really failed? The slippery slope of the blame game.
To advertise or not? That is a question that a lot of businesses are asking themselves this week. The only thing that is certain is that we are all trying to navigate our way through unchartered waters during completely unprecedented times, which means that nobody really knows what the outcome will be. However, when … Continue reading Should you be advertising right now?
Ok, so… the bars, pubs, cafes, and restaurants have closed, and pretty much all major events have been cancelled. Sure, you could say all the fun stuff has been taken away. Well, here’s some food for thought for those of you that have been forced to work (and do pretty much everything else) from home … Continue reading Get through this crisis fit, healthy and sane. The choice you make RIGHT NOW depends on it.
Here is a quick rundown on how to speak to people about your business right now to avoid coming across as a cold-hearted, money-grabbing monster. Put readers first. Nobody cares about you, especially during a crisis. So, start everything you write by addressing the reader with ‘you’ and ‘your’ instead of ‘I’, ‘we’ or ‘our’. … Continue reading How to speak to people about your business during the crisis.
In the crazy times we’re going through at the moment, it’s very easy to get caught up in all the doom and gloom, slip into a ‘bunker down’ mentality and want to place everything on hold until the storm passes – even though we don’t have any indication as to when that may actually be. … Continue reading Content creators. It’s still about your audience.
Content is still king, and great content continues to be a well sort after commodity. It seems we can’t get enough of it, and there rarely seems to be enough great content writers out there to satisfy the demand. You may have noticed this already, and started to think that you’re a good writer, so … Continue reading How to become a great content writer.