Open yourself up to the right business opportunities by learning how to say 'no'.
Just about anybody that knows me will also know that I’ve been a keen runner for many years. Long have I forgone a Sunday sleep in to get out there and pound the pavement instead. Without a doubt my favourite time to run is first thing in the morning. There’s something magical about being up … Continue reading Starting your day right by going for a run.
1. Marketing is all about psychology. Marketing is all about understanding human behaviour. Think about it. What makes your clients buy from you? One of the biggest mistakes entrepreneurs make is trying to create demand, when instead they should be understanding where their strengths lie, and leveraging these strengths to their advantage. 2. There’s … Continue reading 4 simple tips to help entrepreneurs build their personal brand.
“It’s not what I imagined. I’m just not making any money.” These are the words I heard recently when I caught up for a coffee with a former colleague who had just started up his own marketing consulting business. Unfortunately, this story is all too common. As a successful digital marketer within a big corporate, … Continue reading Entrepreneurship: When a shared experience leads to a positive change.
I love to keep things simple. Maybe it’s because I’m a simple person… or maybe it’s simply because I know that it works. Whether it be in marketing strategy, copywriting, web design, content creation or any situation where an individual is communicating to an audience and hoping to achieve a desired result, I’ve found that … Continue reading Effective communication: Here’s the simple trick.
Storytelling is one of the most powerful and often underutilised tools that we all have available to us in our marketing and communications toolbox. In our businesses, we all have great stories to tell (yes, we ALL do). Human stories that people can really relate to and engage with. People love to hear stories, especially … Continue reading The power of storytelling in business.
It seems that the words ‘strategy’ and ‘strategic’ have been getting a bad rap lately. There are probably a number of reasons for this. I personally think that for a while there they were getting over-used to the point where it seemed like every ‘self-promoted expert’ was describing themselves or what they do as ‘strategic’ … Continue reading How to get started on a kick-arse marketing strategy.
We all like to play it safe, don’t we? I know that many of us like to think that we’re risk takers. But, in modern society and in what I’ve heard described as ‘the age of consequence’, it seems we’ve become more risk averse than ever before. In some ways the fear of making mistakes … Continue reading Make mistakes and fail. How it can transform your career (and your life).
A lot of businesses want to get on board with content marketing, and they want to have the most appropriate strategy in place to drive it all, but don’t really know where to begin. Well, the good news is that it doesn’t need to be that complicated and getting started doesn’t need to take up … Continue reading How to get started with a content marketing strategy.
Yesterday, I had the pleasure of catching up for a coffee with a fellow copywriter that I’ve been eager to meet with for quite a while now. I’ve always loved meeting up with likeminded entrepreneurial individuals for a casual chat to swap ideas and experiences. No sales pitches, no competitive awkwardness. Just an open and … Continue reading Left vs right brain? The magic created when two writers’ worlds collide.