Over the past couple of years, I’ve received a lot of queries from small business operators in regards to what I’ve heard described as ‘the darling of today’s marketing mix’ - marketing automation. In theory, marketing automation sounds great for small business. After all, doesn’t it mean that a busy business owner can automate one … Continue reading Why your small business doesn’t need marketing automation.
You may have heard the term ‘Ivory Tower’ thrown around in business, and unfortunately more often than not it is used to describe a corporate marketing department. It’s a term that represents a great divide between the corporate and the operational areas of the business. Corporate think operations don’t listen when it comes to implementing … Continue reading Marketers! Here’s the secret you’ve been missing.
Everywhere we look, we see brands. Some good, some bad, some weak, and some powerful. While strategic branding was once more the domain of big business, now businesses of all shapes and sizes are benefiting from focusing on their brand. With the marketplace becoming more and more competitive, businesses that want to stand out need … Continue reading Unique brands get noticed. Start building one today. Here’s a couple of tips to get you started.
I love the KISS principle, and the reason I love it so much is that I know that it works. Whether it be in marketing strategy, copywriting, web design, content creation or anything where an individual is communicating to an audience, and hoping to achieve a desired result, keeping things as simple as possible will … Continue reading Keep it simple… stupid!
The power of positive thinking can be applied to almost all aspects of life, but when applied in business, it can be a major key to success. We all know that there is an abundance of motivational pieces floating around on the internet from successful business people. While many of these make for great reading … Continue reading Take action! Harnessing the power of positive thinking in business.
“Consider this email your verbal warning.” As comical as this may sound – after all how can a verbal warning be delivered by email? – this line is taken from an actual disciplinary email I came across recently sent to an employee by their manager. The situation was that the employee had made an error … Continue reading The dangers of disciplining employees before you know them.
There are a lot of small businesses out there that should avoid getting sucked into the latest and greatest in digital marketing fads, and instead stick to some of the old classic rules of growing a business. It seems everyone has digital marketing or online marketing advice to give, and you as a business owner … Continue reading How old-school marketing still rocks! …and why small businesses need to use it.