When customers or employees look at your website, what do they see? Does it truly reflect everything that your business stands for? Is it a true representation of your brand? Are they really engaged by it? A strong branded website is a strong website. A well branded website incorporates the obvious such as images, colour … Continue reading Is your content still king? What do customers really see when they look at your website?
Coming up with new ideas for content can be tough. After a while, even the best of us start to run dry. So, here’s a handy method to help spark your creativity. It’s called the 5 P method. This is one that I came across a while ago. I jotted it down in an old … Continue reading Stuck for content ideas? Try this simple method.
The following post I put together for ‘Small Biz Mental Health’. A fantastic new volunteer-based initiative by a group of small business operators who understand the unique pressures of running a small business, and the toll it can take on our mental health. I’m honoured to be a part of it. Please give their Facebook … Continue reading Living with anxiety and depression in small business.
Did you know that if you’re an entrepreneur, a positive mindset can be one of the highest contributing factors between success and failure?
The 'about' page on your website is the most important page for new visitors. Here's how to make sure it turns them into customers.
How long should a blog post be? Well, the simple answer to this is as long as it needs to be, but no longer. The length of a blog post should essentially be determined by the needs of the audience of whom you expect to consume the information. I.e a post on a technical or … Continue reading Writing blog posts. Is longer or shorter better?
What does marketing planning look like nowadays, and is it still relevant in the 2020's?
In order to capture an audience for your blog, you need to write for yourself first.
Ok, so you’ve heard about blogging and bloggers. You’ve read some, even liked some, maybe even been inspired by some (possibly even this one). But… you’ve decided that blogging isn’t really for you. After all, you don’t have time for that. You’re a busy entrepreneur that’s flat out running a business and clocking up the … Continue reading Why I think entrepreneurs should be blogging.
Here we are in January. The crazy Christmas period has passed, new years’ celebrations are done, and finally the time has arrived when you can take a step back and exhale. Feels good doesn’t it? Well, you’re certainly not alone there. There’s no better time to soak up some sun (for those of us in … Continue reading Holiday time. Why it is such a great time to plan.