An introduction to brand storytelling part 2 – Conveying facts through narrative.

Successful brand storytelling is all about conveying facts through an engaging narrative. Most web pages, advertisements, blog posts, social media posts and the like are about conveying information. In each case, the intention is to bring something across to your audience that creates a positive association with your business. There are several ways of doing … Continue reading An introduction to brand storytelling part 2 – Conveying facts through narrative.

Positivity + action. How it can mean the difference between entrepreneurial success and failure.

The power of positive thinking is an amazing thing. Sure, you probably knew that already. You probably also knew that it can be applied to almost all aspect of life. But, did you know that if you’re an entrepreneur, it can be one of the highest contributing factors between success and failure? You may have … Continue reading Positivity + action. How it can mean the difference between entrepreneurial success and failure.

Write some ‘Kick Arse Blog Posts’ by understanding what they are and what they aren’t.

How do I write a really good blog post that people actually read and engage with? Now that’s the sort of question that I get asked a lot. Well, let me break it down really simply. In my opinion, the best blog posts are Engaging to the reader Easy to absorb Short and sharp They … Continue reading Write some ‘Kick Arse Blog Posts’ by understanding what they are and what they aren’t.

An introduction to brand storytelling – Part 1

I’m sorry if this may come across as bad news for many business operators or entrepreneurs out there, but your customers don’t just buy your brand. You don’t simply call yourself Apple or Coca-Cola and instantly become loved all over the world. What people buy into is your story, and the more compelling and relatable … Continue reading An introduction to brand storytelling – Part 1

Top 4 quick fire benefits of writing ‘Quality Cut-through Copy’.

Right. I said quick fire… So, here we go. 1.       THE RIGHT WORDS CAN BUILD YOUR IMAGE. Any copy you use in your marketing is a reflection on both yourself and your business. It should convey the quality and professionalism that you bring to your work. 2.       GOOD COPYWRITING IS INVISIBLE. Well-written copy delivers your … Continue reading Top 4 quick fire benefits of writing ‘Quality Cut-through Copy’.

What is the point of marketing?

What is the point in a business investing their hard-earned dollars into marketing? Well… Marketing builds the road that sales will eventually drive on. Marketing is an investment – not an expense. Executives who complain about not seeing immediate marketing results are missing the point. If you don’t invest ahead of time in a highway, … Continue reading What is the point of marketing?

How about you push all the motivational quotes to the side and ask yourself – what would really motivate you?

Motivation… It’s a funny thing. We all want to feel motivated. Some people strive for it more than others. Some appear to naturally have it, while others seem to never have it. Or, like the majority of us, life comes with its ups and downs to the point where we find ourselves from time to … Continue reading How about you push all the motivational quotes to the side and ask yourself – what would really motivate you?