Ahh… that’s refreshing. When is it time to update your brand?

We all need a little freshening up every now and then to keep us feeling good, at the top of our game and right on the ball - and the same goes for your brand. Without a little TLC, brands eventually become stale, tired and less relevant over time, and if left unchecked the results … Continue reading Ahh… that’s refreshing. When is it time to update your brand?

Draw your audience in by telling a story… just like this.

Tell me. What are your initial thoughts when you read the following excerpt? “I can still remember the feeling, after getting lost multiple times and then arriving 30 minutes late. With palms sweating and heart beating fast, I finally pulled my car into the dusty makeshift car park. My little city car was almost as … Continue reading Draw your audience in by telling a story… just like this.

What should a Marketing Manager REALLY be doing?

What makes a good Marketing Manager? Well, that’s a question that can sure open up a can of worms, and you’ll get so many different answers to it depending on who you ask. Some will tell you that it’s all in the ability to drive sales. Some will say that it’s all about the brand … Continue reading What should a Marketing Manager REALLY be doing?

Start your day right. Get out for a run.

Just about anybody that knows me will also know that I’ve been a keen runner for many years. Long have I forgone a Sunday sleep in to get out there and pound the pavement instead. Without a doubt my favourite time to run is first thing in the morning. There’s something magical about being up … Continue reading Start your day right. Get out for a run.

Write a good blog post… like this.

How do I write a good blog post? Now that’s a question I get asked a lot. Well, in my opinion, the best blog posts are Engaging to the reader Easy to absorb Short and sharp They are not Written as a sales pitch Overly technical Longer than they need to be A blog post … Continue reading Write a good blog post… like this.

Instagram: How a Sussex Royal lost his account.

You may have heard that this week, Prince Harry and Meghan Markle’s new Instagram account, @SussexRoyal, became the fastest account to hit 1 million followers, which it did so in just 5 hours and 45 minutes. FYI, the previous record was held by K-Pop star Kang Daniel, who did it in 11 hours 36 minutes. … Continue reading Instagram: How a Sussex Royal lost his account.

The most essential skills a marketer (still) needs in 2019.

Marketing has changed a lot over the past 10 years (to state the obvious). During this time, more fads and trends have come and gone than I can even remember. However, what I have discovered has remained consistent over this time are the core essential skills that I believe every marketer needs to be competent … Continue reading The most essential skills a marketer (still) needs in 2019.