How brands can stay competitive in a post-COVID world.

We’re nearly there. The year that at times felt like it would never end is almost over. Things are starting to change. Can’t you feel it? In many parts of the world, restrictions are easing, which means that businesses can start to get back to at least something that resembles a semi-normal operation. Well, a … Continue reading How brands can stay competitive in a post-COVID world.

Brand authenticity: Staying competitive in the post COVID world.

Things are starting to change. Can you feel it? In many parts of the world, restrictions are beginning to ease, which means that many businesses are starting to get back to at least something that resembles a semi-normal operation. Well, a post COVID normal operation anyway. The new normal is going to look quite different … Continue reading Brand authenticity: Staying competitive in the post COVID world.

Looking to rebrand? Here are the 5 most important points to consider.

Every now and then, all businesses should consider a rebrand if they want to remain relevant and competitive in this ever-changing world. Your brand is not something that you can afford to get complacent about. The ultimate goal of a rebranding exercise is to strengthen your brand in the eyes of your target market. Unless … Continue reading Looking to rebrand? Here are the 5 most important points to consider.

Content, content, content! How does your website really look to your customers?

As we’re all locked away in isolation and many of our businesses are forced into hibernation with not a lot going on, it’s the perfect time to do something I’m guessing you probably haven’t done in quite a while. That is taking a really critical look at your website from the perspective of your audience, … Continue reading Content, content, content! How does your website really look to your customers?

4 simple tips to help entrepreneurs build their personal brand.

1. Marketing is all about psychology. Marketing is all about understanding human behaviour. Think about it. What makes your clients buy from you? One of the biggest mistakes entrepreneurs make is trying to create demand, when instead they should be understanding where their strengths lie, and leveraging these strengths to their advantage.   2. There’s … Continue reading 4 simple tips to help entrepreneurs build their personal brand.