When communicating successfully in business can be as simple as removing the assumptions.

Successful communication is only achieved when both parties hear each other, understand each other and are motivated to act accordingly. However, one of the more common places I’ve seen communication fall down is when the communicator assumes that the reason that their message hasn’t been received and embraced is simply not their fault, and even … Continue reading When communicating successfully in business can be as simple as removing the assumptions.

The simple keys to successful communication (without the assumptions).

One of the most common places in which I’ve seen communication fall down is when the communicator assumes that the reason that their message hasn’t been received and embraced is simply not their fault, and more often than not it’s the recipient’s fault. Let’s take a simple email communication as an example. There have been … Continue reading The simple keys to successful communication (without the assumptions).

The ‘real and simple’ trick to effective communication. (It’s not that hard.)

I love to keep things simple. Maybe it’s because I’m a simple person… or maybe it’s simply because I know that it works. Whether it be in marketing strategy, copywriting, web design, content creation or any situation where an individual is communicating to an audience and hoping to achieve a desired result, I’ve found that … Continue reading The ‘real and simple’ trick to effective communication. (It’s not that hard.)

How to speak to people about your business during the crisis.

Here is a quick rundown on how to speak to people about your business right now to avoid coming across as a cold-hearted, money-grabbing monster. Put readers first. Nobody cares about you, especially during a crisis. So, start everything you write by addressing the reader with ‘you’ and ‘your’ instead of ‘I’, ‘we’ or ‘our’. … Continue reading How to speak to people about your business during the crisis.

Effective communication: Here’s the simple trick.

I love to keep things simple. Maybe it’s because I’m a simple person… or maybe it’s simply because I know that it works. Whether it be in marketing strategy, copywriting, web design, content creation or any situation where an individual is communicating to an audience and hoping to achieve a desired result, I’ve found that … Continue reading Effective communication: Here’s the simple trick.