The ‘real and simple’ trick to effective communication. (It’s not that hard.)

I love to keep things simple. Maybe it’s because I’m a simple person… or maybe it’s simply because I know that it works. Whether it be in marketing strategy, copywriting, web design, content creation or any situation where an individual is communicating to an audience and hoping to achieve a desired result, I’ve found that … Continue reading The ‘real and simple’ trick to effective communication. (It’s not that hard.)

How to speak to people about your business during the crisis.

Here is a quick rundown on how to speak to people about your business right now to avoid coming across as a cold-hearted, money-grabbing monster. Put readers first. Nobody cares about you, especially during a crisis. So, start everything you write by addressing the reader with ‘you’ and ‘your’ instead of ‘I’, ‘we’ or ‘our’. … Continue reading How to speak to people about your business during the crisis.

Effective communication: Here’s the simple trick.

I love to keep things simple. Maybe it’s because I’m a simple person… or maybe it’s simply because I know that it works. Whether it be in marketing strategy, copywriting, web design, content creation or any situation where an individual is communicating to an audience and hoping to achieve a desired result, I’ve found that … Continue reading Effective communication: Here’s the simple trick.