How (and why) a Marketing Plan differs from a Marketing Strategy.

There are times when I feel I could almost write a book on the number of misconceptions that exist in marketing. Even the word itself seems to have more variations in meaning than just about anything else. One of the more common misconceptions I’ve come across over the years is the belief that a marketing … Continue reading How (and why) a Marketing Plan differs from a Marketing Strategy.

The Marketing Plan: Why you need one and how to develop a good one.

We live in this digital age where everything moves at a thousand miles an hour and quick responsiveness is crucial. However, it can become very easy to get so caught up in likes/shares/hits, delivering the next campaign etc, to the point that we start to forget about the bigger picture. This can be dangerous for … Continue reading The Marketing Plan: Why you need one and how to develop a good one.

Support Marketing: Who did it well this week?

Ever since I posted the article ”Support Marketing: What it is and why every business should be implementing it right now.” last week, I’ve been watching with great interest the ways in which a lot of brands have started to adapt to a support marketing approach. I’ve looked at the different ways in which they’ve … Continue reading Support Marketing: Who did it well this week?

Support Marketing: What it is and why every business should be implementing it right now.

As much I hate to be the bearer of bad news to any proactive and well organised marketer out there, but all those 2020 strategies that you meticulously prepared prior to the COVID-19 outbreak can now go straight in the bin. To be frank, they're just not going to cut it right now. There is … Continue reading Support Marketing: What it is and why every business should be implementing it right now.

5 Digital Marketing Ideas to Consider During the Coronavirus Pandemic.

Our world is facing a very serious challenge right now with the spread of the coronavirus. But, there is hope on the horizon. Want proof? Then look no further than where the coronavirus started. According to reports, China is lifting travel restrictions and life is returning to normal. The coronavirus outbreak has largely been contained … Continue reading 5 Digital Marketing Ideas to Consider During the Coronavirus Pandemic.

Should you be advertising right now?

  To advertise or not? That is a question that a lot of businesses are asking themselves this week. The only thing that is certain is that we are all trying to navigate our way through unchartered waters during completely unprecedented times, which means that nobody really knows what the outcome will be. However, when … Continue reading Should you be advertising right now?

Holiday time. Why it is such a great time to plan.

Here we are in January. The crazy Christmas period has passed, new years’ celebrations are done, and finally the time has arrived when you can take a step back and exhale. Feels good doesn’t it? Well, you’re certainly not alone there. There’s no better time to soak up some sun (for those of us in … Continue reading Holiday time. Why it is such a great time to plan.

Innovative business ideas for 2020: Newsletters. Yes, seriously.

In the latest from the ‘what is old is new again’ file (and for good reason because they work): Newsletters. Yep, remember those things that were once emailed out at the same time each and every week and we all read diligently? Newsletters are great for businesses, and there are some very good reasons as … Continue reading Innovative business ideas for 2020: Newsletters. Yes, seriously.