Small business

Grow your small business by avoiding this week’s latest fad and focusing on these “tried and true” marketing tips instead.

Almost every week, it seems we see yet another digital marketing fad emerging that claims to be the silver bullet for generating revenue. While a few of them have some merit, it can be difficult particularly for a small business operator with limited budgets and limited time to research and invest in multiple different activities … Continue reading Grow your small business by avoiding this week’s latest fad and focusing on these “tried and true” marketing tips instead.

Homepage structure

How to structure an engaging business homepage.

Are you struggling to write your business homepage? Are you struggling to find some structure? If so, may I firstly suggest that you stop writing sentence after sentence with no direction and instead give the following a go. Firstly, split up the first section (that’s the section your customers see first) into three distinct subsections. … Continue reading How to structure an engaging business homepage.

The #1 Marketing tip for 2020: Listen and Support.

Anybody who has followed my posts recently will no doubt be aware that I’ve been fascinated with the whole support marketing phenomenon that has emerged as a result of the COVID pandemic. Over the past few months, I’ve taken great inspiration from brands and marketers that have been doing it well, while also learning from … Continue reading The #1 Marketing tip for 2020: Listen and Support.

A strategy based on honesty, compassion, empathy and care – It’s called Support Marketing.

As much I hate to be the bearer of bad news to any proactive and well organised marketer out there, but (just in case you hadn’t realised yet) all those 2020 strategies that you meticulously prepared prior to the COVID-19 outbreak can go straight in the bin. To be frank, they're next to worthless and … Continue reading A strategy based on honesty, compassion, empathy and care – It’s called Support Marketing.

Marketers. How to add enough value to keep your job post COVID.

I’ve spoken to so many marketers over the past few months that have suddenly found themselves out of a job.  It breaks my heart. I know these are very tough times and we’re all struggling, but it doesn’t make it any easier to see so many good, clever, experienced and hard-working people no longer valued … Continue reading Marketers. How to add enough value to keep your job post COVID.

7 ways to fail at marketing.

I’ve seen a lot of pieces floating around lately such as “Top 10 ways to market your business” or “The top 5 fool proof marketing methods”, so I thought I’d turn it on it’s ear and come up with what I believe to be the top 7 things you should NOT be doing in marketing. … Continue reading 7 ways to fail at marketing.

The Marketing Manager: Learning why not just anybody should be one.

It’s been the case for many years and remains quite common today. Businesses that place non-marketers into head of marketing positions, simply because they don’t consider marketing in itself to be a specific and valued skill set. Often, these people have been shifted from another area of the business where they may have been a … Continue reading The Marketing Manager: Learning why not just anybody should be one.

When you’re a ‘Red Hot Entrepreneur’, why would you need a marketing plan?

Marketing has changed a lot in recent times. As technology has forged ahead in leaps and bounds and campaigns have become more fluid and responsive with more elements becoming automated, it’s easy to get carried away to the point where a marketing plan can be seen as somewhat redundant. Sure, it’s an easy trap to … Continue reading When you’re a ‘Red Hot Entrepreneur’, why would you need a marketing plan?

A Marketing Plan and a Marketing Strategy are quite different, and it’s important to understand why.

There are times when I feel I could almost write a book on the number of misconceptions that exist in marketing. Even the word itself seems to have more variations in meaning than just about anything else. One of the more common misconceptions I’ve come across over the years is the belief that a marketing … Continue reading A Marketing Plan and a Marketing Strategy are quite different, and it’s important to understand why.

How (and why) a Marketing Plan differs from a Marketing Strategy.

There are times when I feel I could almost write a book on the number of misconceptions that exist in marketing. Even the word itself seems to have more variations in meaning than just about anything else. One of the more common misconceptions I’ve come across over the years is the belief that a marketing … Continue reading How (and why) a Marketing Plan differs from a Marketing Strategy.