Holiday time. Why it is such a great time to plan.

Here we are in January. The crazy Christmas period has passed, new years’ celebrations are done, and finally the time has arrived when you can take a step back and exhale. Feels good doesn’t it? Well, you’re certainly not alone there. There’s no better time to soak up some sun (for those of us in … Continue reading Holiday time. Why it is such a great time to plan.

Innovative business ideas for 2020: Newsletters. Yes, seriously.

In the latest from the ‘what is old is new again’ file (and for good reason because they work): Newsletters. Yep, remember those things that were once emailed out at the same time each and every week and we all read diligently? Newsletters are great for businesses, and there are some very good reasons as … Continue reading Innovative business ideas for 2020: Newsletters. Yes, seriously.

2020 and beyond: The top 9 skillsets every marketer will need.

As I sit here and write this on November 25 with the thought that Christmas is only a month away, like many of us, I’m starting to freak out at just how disorganised I am. So much to do in so little time. Yikes! I’m also struck by the thought that in only 5 weeks, … Continue reading 2020 and beyond: The top 9 skillsets every marketer will need.

Entrepreneurship: When a shared experience leads to a positive change.

“It’s not what I imagined. I’m just not making any money.” These are the words I heard recently when I caught up for a coffee with a former colleague who had just started up his own marketing consulting business. Unfortunately, this story is all too common. As a successful digital marketer within a big corporate, … Continue reading Entrepreneurship: When a shared experience leads to a positive change.

How to get started on a kick-arse marketing strategy.

It seems that the words ‘strategy’ and ‘strategic’ have been getting a bad rap lately. There are probably a number of reasons for this. I personally think that for a while there they were getting over-used to the point where it seemed like every ‘self-promoted expert’ was describing themselves or what they do as ‘strategic’ … Continue reading How to get started on a kick-arse marketing strategy.

How to get started with a content marketing strategy.

A lot of businesses want to get on board with content marketing, and they want to have the most appropriate strategy in place to drive it all, but don’t really know where to begin. Well, the good news is that it doesn’t need to be that complicated and getting started doesn’t need to take up … Continue reading How to get started with a content marketing strategy.