Here at Optune, something we generally try not to do is spend too much time looking to the past. ‘Always forward’ is our motto after all. Yet, as 2019 draws to a close, it would be remiss of me not to sit back and reflect a little on what a fantastic year it has been. … Continue reading A final note to end the year.
So, here we are at the end of 2019. And, just like every other year as far back as I can remember, it’s the time when talk of new year’s resolutions start popping up all over the place. I just googled ‘New Years Resolutions’ and 147 million results came up. That’s a lot of talk. … Continue reading Why New Year’s Resolutions don’t work.
Just about anybody that knows me will also know that I’ve been a keen runner for many years. Long have I forgone a Sunday sleep in to get out there and pound the pavement instead. Without a doubt my favourite time to run is first thing in the morning. There’s something magical about being up … Continue reading Starting your day right by going for a run.
Blogging vs social media. Which is better for a business?
A personal brand, or otherwise known as ‘brand you’ is a powerful thing. It’s not just something you have control over (and yes, it is within your control), it can quickly be turned into one of your most valuable assets. They say that a brand is what people say about you when you’re not … Continue reading How building a personal brand can benefit you.
So, you’ve come across some fantastic data that paints your business in a beautiful light. That’s fantastic! You just know that your customers would come rushing your way with their business if only they would understand and appreciate it. However, data presented by itself is not always that compelling to the reader. On the other … Continue reading Brand story tip: The perfect union.
Lately, I’ve been reflecting on some of the key changes in the world of marketing and marketing strategy since I started in the game 20+ years ago. It’s fair so say that there have been so many changes that I barely know where to begin. However, one that concerns me the most is the demise … Continue reading Marketing Strategy: Let’s get back to basics.
Have you ever heard the old saying “You can’t soar like an eagle when you’re surrounded by turkeys”? I’m sure you have. I’ve been there before in those environments where I’ve longed to be surrounded by inspiring people, but instead found myself being fed nothing but negativity and frustration from those I dealt with every … Continue reading Turkeys or lemonade? It’s all a matter of perception.
How long should a blog post be? Well, the simple answer to this is as long as it needs to be, but no longer. The length of a blog post should essentially be determined by the needs of the audience of whom you expect to consume the information. I.e a post on a technical or … Continue reading Why short blog posts work best.
Content marketing has really taken off in the past few years, and rightly so. While some brands are achieving amazing success by implementing an effective content strategy, there are plenty of others out there that are struggling. Quite often, one of the biggest roadblocks to content marketing success is the inability to create really engaging … Continue reading 5 steps to creating more engaging content.