Ok, so you consider yourself an entrepreneur. You’ve created a great small business there. You’ve worked your butt off. You’ve probably dedicated more hours to it than you care to even think about, and you should be damn proud of yourself. Absolutely! Throughout all those hours you’ve spent with your head down working away, how’s … Continue reading How exercise can make you a better entrepreneur and improve your business as well.
Ever since I posted the article ”Support Marketing: What it is and why every business should be implementing it right now.” last week, I’ve been watching with great interest the ways in which a lot of brands have started to adapt to a support marketing approach. I’ve looked at the different ways in which they’ve … Continue reading Support Marketing: Who did it well this week?
As we’re all locked away in isolation and many of our businesses are forced into hibernation with not a lot going on, it’s the perfect time to do something I’m guessing you probably haven’t done in quite a while. That is taking a really critical look at your website from the perspective of your audience, … Continue reading Content, content, content! How does your website really look to your customers?
I am an entrepreneur. I’m not a rich entrepreneur. You won’t see me driving around in a luxury car, hanging out in my mansion or ‘instagramming’ from some exotic location in the south of France. What you will see though are original thoughts that may well go against the grain of conservative society. I love … Continue reading What does it mean to be an ‘entrepreneur’?
Here at Optune, something we generally try not to do is spend too much time looking to the past. ‘Always forward’ is our motto after all. Yet, as 2019 draws to a close, it would be remiss of me not to sit back and reflect a little on what a fantastic year it has been. … Continue reading A final note to end the year.
So, here we are at the end of 2019. And, just like every other year as far back as I can remember, it’s the time when talk of new year’s resolutions start popping up all over the place. I just googled ‘New Years Resolutions’ and 147 million results came up. That’s a lot of talk. … Continue reading Why New Year’s Resolutions don’t work.
Just about anybody that knows me will also know that I’ve been a keen runner for many years. Long have I forgone a Sunday sleep in to get out there and pound the pavement instead. Without a doubt my favourite time to run is first thing in the morning. There’s something magical about being up … Continue reading Starting your day right by going for a run.
Blogging vs social media. Which is better for a business?
A personal brand, or otherwise known as ‘brand you’ is a powerful thing. It’s not just something you have control over (and yes, it is within your control), it can quickly be turned into one of your most valuable assets. They say that a brand is what people say about you when you’re not … Continue reading How building a personal brand can benefit you.
So, you’ve come across some fantastic data that paints your business in a beautiful light. That’s fantastic! You just know that your customers would come rushing your way with their business if only they would understand and appreciate it. However, data presented by itself is not always that compelling to the reader. On the other … Continue reading Brand story tip: The perfect union.