I love to keep things simple. Maybe it’s because I’m a simple person… or maybe it’s simply because I know that it works. Whether it be in marketing strategy, copywriting, web design, content creation or any situation where an individual is communicating to an audience and hoping to achieve a desired result, I’ve found that … Continue reading Get in and get out! The simple trick to effective communication.
Over time, there have been no shortage of articles and posts written about improving internal communications within a business. After all, internal comms is often considered one of the biggest weaknesses in many modern-day businesses. I’ve read some really good pieces that recommend implementing best practice systems and processes that ensure everything is communicated, regular … Continue reading Internal Communications: When to throw the rule book out the window.
Everywhere we look, we see brands. Some good, some bad, some weak, and some powerful. While strategic branding was once more the domain of big business, now businesses of all shapes and sizes are benefiting from focusing on their brand. With the marketplace becoming more and more competitive, businesses that want to stand out need … Continue reading A unique and interesting brand is what gets you noticed. So… Start building one.
It can be a funny life working as a consultant. Constantly juggling conflicting commitments, while not only keeping as many balls in the air as possible, but always critiquing yourself as to which balls to keep up there, and which ones to drop. Resources are always finite, and things are never black and white. The … Continue reading When sometimes the best option is to stop, listen to your gut, say no… and then move on.
For anyone that’s followed my posts over the past few years, it will come as no surprise that I love marketing, and that driving change around attitudes towards marketing being a vital strategic function of a business has long been a passion of mine. This all began in the early days of my marketing career … Continue reading How a simple strategy is still the backbone of successfully marketing any business.
In my continuing posts on an introduction to brand storytelling, here’s a quick and handy tip for you. When sitting down to write the brand story for your business, it is very easy to start to fall into the trap of framing the whole thing around your products and services. Well, I have one word … Continue reading An intro to brand storytelling part 4 – Ideas and Mindsets.
I was recently reading about an interesting phenomenon (if you could call it that?) where the average social media user is more likely to like/follow/share a page or post generated by someone that they don’t know who is already receiving millions of hits (and won’t notice another one or two), than for a friend or … Continue reading Whose social media posts are you liking, and what impact is it really having?
If you’re an ambitious and entrepreneurial individual that’s also into physical fitness, then starting up your own gym may well seem like an exciting business opportunity. After all, the global health club industry rakes in over $80 billion each year – and the good ones are not struggling for customers. That’s right, I said ‘the … Continue reading Thinking of opening up a gym? Why it’s unlike any other business.
A quick shout out to all the entrepreneurs, small business owners and start up operators out there today who are… Watching their ‘to do’ list grow and grow no matter how smart they think they’re working Bogged down on a task that is so un-glamourous that they wouldn’t dream of making a social media post … Continue reading An ode to all the entrepreneurs. You’ve got this!
It’s funny how the simplest thing can come up out of the blue, which forces you stop and think. Here’s a quote I came across recently… “You fail all the time, but you aren’t a failure until you start blaming someone else.” Like most of us, I see motivational quotes plastered across social media every … Continue reading When are you a failure? The dangers of the blame game.