The perils of a copywriter: It’s not always easy.

Writing can be challenging. There are times when you will feel that what you are producing is substandard and just not good enough. Other times, writers block will cast its spell over you and no matter how hard you try, quite simply nothing will come out. Then you start to question your potential, your abilities … Continue reading The perils of a copywriter: It’s not always easy.

Is your business in hibernation? Then it’s the perfect time to unleash the power of storytelling.

Storytelling is one of the most powerful and often underutilised tools that we all have available to us in our marketing and communications toolbox. In our businesses, we all have great stories to tell (yes, we ALL do). Human stories that people can really relate to and engage with. People love to hear stories, especially … Continue reading Is your business in hibernation? Then it’s the perfect time to unleash the power of storytelling.

How to rediscover the joy in your writing.

How are you feeling? A bit overwhelmed by everything going on in the world at the moment? Of course you are. We all are. These unprecedented times have us all on edge. How’s your writing been going lately? I’m guessing that your motivation levels haven’t exactly been peaking either, or quite possibly the tap of … Continue reading How to rediscover the joy in your writing.

The power of storytelling in business.

Storytelling is one of the most powerful and often underutilised tools that we all have available to us in our marketing and communications toolbox. In our businesses, we all have great stories to tell (yes, we ALL do). Human stories that people can really relate to and engage with. People love to hear stories, especially … Continue reading The power of storytelling in business.

Left vs right brain? The magic created when two writers’ worlds collide.

Yesterday, I had the pleasure of catching up for a coffee with a fellow copywriter that I’ve been eager to meet with for quite a while now. I’ve always loved meeting up with likeminded entrepreneurial individuals for a casual chat to swap ideas and experiences. No sales pitches, no competitive awkwardness. Just an open and … Continue reading Left vs right brain? The magic created when two writers’ worlds collide.