Step away from your ego! …and create a successful website.

What makes a website successful has changed a hell of a lot in the past few years. The days of all that flash imagery that screams ‘look at me’ and ‘look how clever I am’ and takes forever to load are over. Users have seen it all before. These days, it’s all about usability. We’re … Continue reading Step away from your ego! …and create a successful website.

7 tips for effective copywriting

When it comes to getting your message across to your target audience in a way that inspires and motivates them to act, never underestimate the power of strong, well-written copy. After all, why would you want to just inform your readers when you could fuel their passion and ignite their curiosity? Effective marketing copy, whatever … Continue reading 7 tips for effective copywriting

Creating a truly unique brand. 2 tips to get you on your way

Everywhere we look, we see brands. Some good, some bad, some weak, and some powerful. While strategic branding was once more the domain of big business, now businesses of all shapes and sizes are benefiting from focusing on their brand. With the marketplace becoming more and more competitive, businesses that want to stand out need … Continue reading Creating a truly unique brand. 2 tips to get you on your way

When is it time for a brand refresh?

What is a brand refresh? Basically, a brand refresh is a freshen up, a few tweaks or a total makeover of both your brand and the business behind your brand to ensure that they remain relevant to your target audience, and create the most positive and profitable perception moving forward. A brand refresh can preserve … Continue reading When is it time for a brand refresh?