When customers or employees look at your website, what do they see? Does it truly reflect everything that your business stands for? Is it a true representation of your brand? Are they really engaged by it? A well branded website incorporates the obvious such as images, colour schemes and logos. Yet, when it comes to … Continue reading Utilising strong content on your website to boost your brand
There are many small businesses out there who see branding as somewhat irrelevant to them. Surely, branding is more for big business, isn’t it? All too often, small businesses treat branding as nothing more than a logo and business cards. All too often, they see themselves as a business, and not a brand. The reality … Continue reading Yep, branding is important for a small business
SEO (search engine optimisation) has been a buzz phrase for a few years now. Of course, everyone wants their business to appear at the top of Google page one for every term their customers are likely to search for. However, with so many companies battling for a place, particularly on some of the more common … Continue reading Copywriting to maximise SEO
Picture this. The senior executive team of a large operational business with a big blue collar workforce (a construction company, industrial manufacturer, logistics company, etc) are having their weekly meeting and lamenting over the figures. Sales are down, productivity is down, sick leave is up and there is a general feeling of poor morale around … Continue reading 10 reasons why employee engagement programs fail
Consider any of the world’s largest brands. It could be Apple, Coke, Toyota, Shell, etc. While each of these businesses have different offerings, and operate in different markets, they all have one thing in common – a clear and well-defined brand essence. These brands know their identity and how they want to be perceived, which … Continue reading Why ‘brand essence’ matters… even for a small business
Blog post by: Cameron McIver. I couldn’t tell you just how many managers I spoke with during my marketing career on the client side - particularly in the early days, that when I started talking marketing strategy, I was met with something along the lines of “We’ll take care of the strategy. You just ‘do … Continue reading Can marketing without a strategy really work?
In the digital world we live in, where 75% of shoppers research businesses online before making purchases, it's become the job of social media to represent your brand the same way your business cards, flyers and shop front have done for years. But branding your social media takes it one step further by allowing you … Continue reading 5 tips for branding your social media