As you're probably aware, Facebook have recently made one of the biggest changes ever to their algorithm. They claim that the purpose of the changes is to make the user experience more authentic, whereas posts from family and friends are given priority over those from brands and businesses. What this means is that we’ll start … Continue reading The latest Facebook algorithm change. What it means for your business.
The creation of quality copy is a vital element in any business’s online presence, but it can quickly get overwhelming if you don’t know how to do it or where to start first in terms of hiring a copywriter. Regardless of knowing just how badly you need it, sometimes your web copy can get pushed … Continue reading 9 reasons why you should hire a strategic copywriter.
It has been said that the aim of marketing is to know and understand the customer so well that the product or service sells itself. It’s fair to say that there is a little more to it than that, but I tend to agree with the preface. A marketing plan is a guide to successfully … Continue reading Why every business needs a marketing plan.
Yep, it’s happened to all of us. When we’re faced with obstacles, we lose our focus and drive. As an entrepreneur or small business operator, you’re faced with challenges of every magnitude on a day-to-day basis and at times it’s hard not to feel powerless and scared. But, being your own boss is a rewarding … Continue reading How to stay motivated in small business.
Content marketing has gone from strength to strength over the past few years. While some brands are achieving amazing success by implementing an effective content strategy, there are plenty of others out there that are struggling. What we’re seeing as the biggest roadblock to content marketing success is the inability to create really engaging content. … Continue reading Create more engaging content with these 5 simple tips
To all business operators… You might be a fast food vendor, run a gardening business, a chain of furniture stores or even an international airline. The size of your business or the industry in which you operate in are largely irrelevant. If you want to develop a long standing and successful brand, ‘authenticity’ is an … Continue reading How brand authenticity can be the silver bullet every business needs.
For big companies with large marketing budgets, a few hundred or even a few thousand dollars can be a drop in the ocean. Generally, if an activity doesn’t achieve the desired ROI it’s not going to have a massive impact. But, for small business operators it’s a different story. Every dollar counts, and any investment … Continue reading 6 ways to market a small business on a shoestring budget