I was recently asked to write an article on how small businesses are faring as the COVID pandemic stretches on even further into 2020. My initial idea was to come up with a piece that highlights some of the most inspiring and innovative ideas from both individuals and businesses during these challenging times that have … Continue reading The unemployment pressures of COVID are very real. Please don’t cheapen anyone’s struggle.
If people don’t read the first line of your copy, they’re never going to read the second line. If they don’t read the second line, then they’re never going to read the third line. The best way for this to happen is to write short, sharp and snappy copy. Forget what they told you in … Continue reading A 138 word blog post on how to write great copy.
Anybody who has followed my posts recently will no doubt be aware that I’ve been fascinated with the whole support marketing phenomenon that has emerged as a result of the COVID pandemic. Over the past few months, I’ve taken great inspiration from brands and marketers that have been doing it well, while also learning from … Continue reading The #1 Marketing tip for 2020: Listen and Support.
Among the myriad of interesting things I’ve noticed lately as COVID life changes the way we all start to think about things is an influx of video messages from CEOs and business leaders conveying some very heart felt messages of support to both their employees and customers, which I think is great. The more big … Continue reading Attention business leaders! Please read this before you embark on an Employee Engagement or Cultural Change program.
As much I hate to be the bearer of bad news to any proactive and well organised marketer out there, but (just in case you hadn’t realised yet) all those 2020 strategies that you meticulously prepared prior to the COVID-19 outbreak can go straight in the bin. To be frank, they're next to worthless and … Continue reading A strategy based on honesty, compassion, empathy and care – It’s called Support Marketing.
I’ve spoken to so many marketers over the past few months that have suddenly found themselves out of a job. It breaks my heart. I know these are very tough times and we’re all struggling, but it doesn’t make it any easier to see so many good, clever, experienced and hard-working people no longer valued … Continue reading Marketers. How to add enough value to keep your job post COVID.
These are crazy times we’re going through at the moment (to state the obvious). We’re all feeling it. The longer this all goes on, and the more the fatigue from it all starts to set in, it gets very easy to find yourself caught up in all the doom and gloom and slipping into a … Continue reading Content creators. Remember your audience during the COVID lockdown.
I’ve seen a lot of pieces floating around lately such as “Top 10 ways to market your business” or “The top 5 fool proof marketing methods”, so I thought I’d turn it on it’s ear and come up with what I believe to be the top 7 things you should NOT be doing in marketing. … Continue reading 7 ways to fail at marketing.
When customers or employees look at your website, what do they see? Does it truly reflect everything that your business stands for? Is it a true representation of your brand? Are they really engaged by it? A strongly branded website is a strong website. A well branded website incorporates the obvious such as images, colour … Continue reading Content content! When customers look at your website, what impression do they really get?
We all know that attention spans are getting shorter and shorter. No surprise there. Unfortunately, what this means for content creators is that it’s getting harder and harder to make yourself heard. So, what can you do about it? Well… firstly, for people to really value your content, they need to be able to easily … Continue reading Create more powerful content by saying more with less. Here’s how you can do it.