Don’t stress. How long should a blog post be?

When I speak to business operators, I get a lot of reasons (or excuses) as to why they’re not blogging regularly. However, the most common one is a preconceived notion that blogging is a long form communication, so each post needs to be hundreds of words long. So, they think that they simply don’t have … Continue reading Don’t stress. How long should a blog post be?

Should you be blogging? Hmmm… Yep!

Ok, so you’ve heard about blogging and bloggers. You’ve read some, even liked some, maybe even been inspired by some (possibly even this one). But… you’ve decided that blogging isn’t really for you. After all, you don’t have time for that. You’re flat out running a business, and after all why would anyone want to … Continue reading Should you be blogging? Hmmm… Yep!

How motivated are you feeling today?

Yep, it’s happened to all of us. When we’re faced with obstacles, we lose our focus and drive. As an entrepreneur or small business operator, you’re faced with challenges of every magnitude on a day-to-day basis and at times it’s hard not to feel powerless and scared. But, being your own boss is a rewarding … Continue reading How motivated are you feeling today?

The shady psychology behind ‘buy one, get one free’ deals.

In commerce, a single phrase can wield the power of hundreds of salespeople. It can turn even the most rational consumer into a crazed lunatic who’ll stand in line for hours to save a few bucks, and will wrestle with complete stranger to snag the last item of clothing off a rack. I’m talking of … Continue reading The shady psychology behind ‘buy one, get one free’ deals.

Anyone can be a Marketing Manager, can’t they?

Throughout my career, I’ve seen so many businesses place non-marketers into head of marketing positions, for the main reason being that they don’t consider marketing to be a specific skill set. Often, these people have been shifted from another area of the business where they may have been a good salesperson, a good operations manager, … Continue reading Anyone can be a Marketing Manager, can’t they?

What is the point of a marketing plan?

Over the years, I’ve heard so many different terms and phrases that attempt to describe and sum up what marketing is and does, and it's fair to say that they've ranged from the inspiring to the down right ridiculous. However, one that I particularly like is that the aim of marketing is to know and … Continue reading What is the point of a marketing plan?

Solve that problem by rising to the next level.

“You can’t solve a problem on the same level it was created. You have to rise above it to the next level.” I came across this quote recently. I’m not sure who said it, but I like it and I’ve started using it as somewhat of a positive affirmation in both my personal and professional … Continue reading Solve that problem by rising to the next level.