Why New Year’s Resolutions don’t work.

So, here we are at the end of 2019. And, just like every other year as far back as I can remember, it’s the time when talk of new year’s resolutions start popping up all over the place. I just googled ‘New Years Resolutions’ and 147 million results came up. That’s a lot of talk. … Continue reading Why New Year’s Resolutions don’t work.

Innovative business ideas for 2020: Newsletters. Yes, seriously.

In the latest from the ‘what is old is new again’ file (and for good reason because they work): Newsletters. Yep, remember those things that were once emailed out at the same time each and every week and we all read diligently? Newsletters are great for businesses, and there are some very good reasons as … Continue reading Innovative business ideas for 2020: Newsletters. Yes, seriously.

And the award for ‘Colour of the Year’ goes to…

Last week, the colour authority Pantone announced its colour of the year for 2020. And the winner is… Classic blue. While this may not mean a lot to many of you, it’s a pretty big deal to those in the fashion, design and creative marketing fields, where many are already sprouting forth about the meanings … Continue reading And the award for ‘Colour of the Year’ goes to…

Know your blogging audience. Who are you really writing for?

While I have no doubt that blogging can be a very successful marketing tool for just about any business, to achieve the desired impact, it is important that you are telling your customers everything they need to know in order to choose you over your competitors. Think about what you are writing. Are you solving … Continue reading Know your blogging audience. Who are you really writing for?

Employee Engagement: Who’s in the working group?

For quite some time now, companies have been identifying poor employee engagement as a key problem within their business. Often, they’re not entirely sure of the root cause, yet with all the best intentions, they embark on developing an employee engagement program. However, more often than not they fail miserably. Last year, this prompted me … Continue reading Employee Engagement: Who’s in the working group?

2020 and beyond: The top 9 skillsets every marketer will need.

As I sit here and write this on November 25 with the thought that Christmas is only a month away, like many of us, I’m starting to freak out at just how disorganised I am. So much to do in so little time. Yikes! I’m also struck by the thought that in only 5 weeks, … Continue reading 2020 and beyond: The top 9 skillsets every marketer will need.

Starting your day right by going for a run.

Just about anybody that knows me will also know that I’ve been a keen runner for many years. Long have I forgone a Sunday sleep in to get out there and pound the pavement instead. Without a doubt my favourite time to run is first thing in the morning. There’s something magical about being up … Continue reading Starting your day right by going for a run.