Attention business leaders! Please read this before you embark on an Employee Engagement or Cultural Change program.

Among the myriad of interesting things I’ve noticed lately as COVID life changes the way we all start to think about things is an influx of video messages from CEOs and business leaders conveying some very heart felt messages of support to both their employees and customers, which I think is great. The more big … Continue reading Attention business leaders! Please read this before you embark on an Employee Engagement or Cultural Change program.

A strategy based on honesty, compassion, empathy and care – It’s called Support Marketing.

As much I hate to be the bearer of bad news to any proactive and well organised marketer out there, but (just in case you hadn’t realised yet) all those 2020 strategies that you meticulously prepared prior to the COVID-19 outbreak can go straight in the bin. To be frank, they're next to worthless and … Continue reading A strategy based on honesty, compassion, empathy and care – It’s called Support Marketing.

Marketers. How to add enough value to keep your job post COVID.

I’ve spoken to so many marketers over the past few months that have suddenly found themselves out of a job.  It breaks my heart. I know these are very tough times and we’re all struggling, but it doesn’t make it any easier to see so many good, clever, experienced and hard-working people no longer valued … Continue reading Marketers. How to add enough value to keep your job post COVID.

Content creators. Remember your audience during the COVID lockdown.

These are crazy times we’re going through at the moment (to state the obvious). We’re all feeling it. The longer this all goes on, and the more the fatigue from it all starts to set in, it gets very easy to find yourself caught up in all the doom and gloom and slipping into a … Continue reading Content creators. Remember your audience during the COVID lockdown.

7 ways to fail at marketing.

I’ve seen a lot of pieces floating around lately such as “Top 10 ways to market your business” or “The top 5 fool proof marketing methods”, so I thought I’d turn it on it’s ear and come up with what I believe to be the top 7 things you should NOT be doing in marketing. … Continue reading 7 ways to fail at marketing.

Content content! When customers look at your website, what impression do they really get?

When customers or employees look at your website, what do they see? Does it truly reflect everything that your business stands for? Is it a true representation of your brand? Are they really engaged by it?  A strongly branded website is a strong website. A well branded website incorporates the obvious such as images, colour … Continue reading Content content! When customers look at your website, what impression do they really get?

Create more powerful content by saying more with less. Here’s how you can do it.

We all know that attention spans are getting shorter and shorter. No surprise there. Unfortunately, what this means for content creators is that it’s getting harder and harder to make yourself heard. So, what can you do about it? Well… firstly, for people to really value your content, they need to be able to easily … Continue reading Create more powerful content by saying more with less. Here’s how you can do it.

Brand authenticity: Staying competitive in the post COVID world.

Things are starting to change. Can you feel it? In many parts of the world, restrictions are beginning to ease, which means that many businesses are starting to get back to at least something that resembles a semi-normal operation. Well, a post COVID normal operation anyway. The new normal is going to look quite different … Continue reading Brand authenticity: Staying competitive in the post COVID world.

3 ways to rediscover the joy in writing.

How are you feeling? A bit overwhelmed by everything going on in the world at the moment? Of course you are. We all are. This unprecedented time (also known as 2020) has us all on edge. How’s your writing been going lately? I’m guessing that your motivation levels haven’t exactly been peaking either, or quite … Continue reading 3 ways to rediscover the joy in writing.

How to write blog posts that people actually read.

How do I write a really good blog post that people actually read and engage with? Now that’s the sort of question that I’ve been asked a lot. Well, let me break it down really simply. In my opinion, the best blog posts are Easy to read from beginning to end Engaging to the reader … Continue reading How to write blog posts that people actually read.