Why content writers are different to other writers – and how to become a great one.

Content is still king, and great content continues to be a well sort after commodity. It seems we can’t get enough of it, and there rarely seems to be enough great content writers out there to satisfy the demand. You may have noticed this already, and started to think that you’re a good writer, so … Continue reading Why content writers are different to other writers – and how to become a great one.

COVID-19 has changed your blogging audience. Who are you really writing for now?

One of the many interesting things that have come out of these unprecedented times that we are living in, are the changes in the way people are living and interacting as we are forced to slow down and smell the roses a little more. All of a sudden, we’re feeling that we’re part of a … Continue reading COVID-19 has changed your blogging audience. Who are you really writing for now?

How exercise can make you a better entrepreneur and improve your business as well.

Ok, so you consider yourself an entrepreneur. You’ve created a great small business there. You’ve worked your butt off. You’ve probably dedicated more hours to it than you care to even think about, and you should be damn proud of yourself. Absolutely! Throughout all those hours you’ve spent with your head down working away, how’s … Continue reading How exercise can make you a better entrepreneur and improve your business as well.

Support Marketing: Who did it well this week?

Ever since I posted the article ”Support Marketing: What it is and why every business should be implementing it right now.” last week, I’ve been watching with great interest the ways in which a lot of brands have started to adapt to a support marketing approach. I’ve looked at the different ways in which they’ve … Continue reading Support Marketing: Who did it well this week?

Content, content, content! How does your website really look to your customers?

As we’re all locked away in isolation and many of our businesses are forced into hibernation with not a lot going on, it’s the perfect time to do something I’m guessing you probably haven’t done in quite a while. That is taking a really critical look at your website from the perspective of your audience, … Continue reading Content, content, content! How does your website really look to your customers?

The morning run: So much more than just exercise.

Anyone that knows me will also know that I’ve been a keen runner for many years. Long have I forgone a Sunday sleep in to get out there and pound the pavement instead. I feel extremely fortunate in the current environment that I am still allowed to get out and do what I love. However, … Continue reading The morning run: So much more than just exercise.

Support Marketing: What it is and why every business should be implementing it right now.

As much I hate to be the bearer of bad news to any proactive and well organised marketer out there, but all those 2020 strategies that you meticulously prepared prior to the COVID-19 outbreak can now go straight in the bin. To be frank, they're just not going to cut it right now. There is … Continue reading Support Marketing: What it is and why every business should be implementing it right now.

5 Digital Marketing Ideas to Consider During the Coronavirus Pandemic.

Our world is facing a very serious challenge right now with the spread of the coronavirus. But, there is hope on the horizon. Want proof? Then look no further than where the coronavirus started. According to reports, China is lifting travel restrictions and life is returning to normal. The coronavirus outbreak has largely been contained … Continue reading 5 Digital Marketing Ideas to Consider During the Coronavirus Pandemic.

Is your business in hibernation? Then it’s the perfect time to unleash the power of storytelling.

Storytelling is one of the most powerful and often underutilised tools that we all have available to us in our marketing and communications toolbox. In our businesses, we all have great stories to tell (yes, we ALL do). Human stories that people can really relate to and engage with. People love to hear stories, especially … Continue reading Is your business in hibernation? Then it’s the perfect time to unleash the power of storytelling.

How to write great copy (in 138 words).

If people don’t read the first line of your copy, they’re never going to read the second line. If they don’t read the second line, then they’re never going to read the third line. The best way for this to happen is to write short, sharp and snappy copy. Forget what they told you in … Continue reading How to write great copy (in 138 words).