The #1 Marketing tip for 2020: Listen and Support.

Anybody who has followed my posts recently will no doubt be aware that I’ve been fascinated with the whole support marketing phenomenon that has emerged as a result of the COVID pandemic. Over the past few months, I’ve taken great inspiration from brands and marketers that have been doing it well, while also learning from … Continue reading The #1 Marketing tip for 2020: Listen and Support.

Content creators. Remember your audience during the COVID lockdown.

These are crazy times we’re going through at the moment (to state the obvious). We’re all feeling it. The longer this all goes on, and the more the fatigue from it all starts to set in, it gets very easy to find yourself caught up in all the doom and gloom and slipping into a … Continue reading Content creators. Remember your audience during the COVID lockdown.

Content creators. It’s still about your audience.

In the crazy times we’re going through at the moment, it’s very easy to get caught up in all the doom and gloom, slip into a ‘bunker down’ mentality and want to place everything on hold until the storm passes – even though we don’t have any indication as to when that may actually be. … Continue reading Content creators. It’s still about your audience.

Here’s a little story… about storytelling.

What are your initial thoughts when you read the following excerpt? “I can still remember the feeling, after getting lost multiple times and then arriving 30 minutes late. With palms sweating and heart beating fast, I finally pulled my car into the dusty makeshift car park. My little city car was almost as much at … Continue reading Here’s a little story… about storytelling.

It’s quite simple, so why complicate it?

I love the whole principle of simplicity, and the reason I love it so much is that I know that it works. Whether it be in marketing strategy, copywriting, web design, content creation or anything where an individual is communicating to an audience, and hoping to achieve a desired result, keeping things as simple as … Continue reading It’s quite simple, so why complicate it?