How do I write a really good blog post that people actually read and engage with? Now that’s the sort of question that I’ve been asked a lot. Well, let me break it down really simply. In my opinion, the best blog posts are Easy to read from beginning to end Engaging to the reader … Continue reading How to write blog posts that people actually read.
I’ve written a few articles lately on the benefits of blogging, as quite obviously it’s something that I’m passionate about. Yet, I also know that when done right, and when done regularly, blogging can be such an invaluable marketing tool for just about any business. Along the way, I’ve heard many business owners tell me … Continue reading Blogging or Social Media? Which one is best for you?
Over the past couple of years, it’s fair to say that I’ve been blogging pretty consistently. Over that time, I’ve posted just over 200 pieces in the Optune blog. While I’ve received some great feedback over this time, and got a fair indication from the numbers as to what sorts of posts are the most … Continue reading What would you like to see in this blog?
I love to keep things simple. Maybe it’s because I’m a simple person… or maybe it’s simply because I know that it works. Whether it be in marketing strategy, copywriting, web design, content creation or any situation where an individual is communicating to an audience and hoping to achieve a desired result, I’ve found that … Continue reading The ‘real and simple’ trick to effective communication. (It’s not that hard.)
“Always write for your audience, not for yourself.” I’m sure you’ve heard this before. Hey, I’ve even recommended it myself when it comes to writing engaging copy that gets noticed. However, blogging is a little bit different. Yes, you want people to read it, like it, share it, comment on it, etc. The thing is, … Continue reading Blog writing tip of the day: Write for yourself.
One of the many interesting things that have come out of these unprecedented times that we are living in, are the changes in the way people are living and interacting as we are forced to slow down and smell the roses a little more. All of a sudden, we’re feeling that we’re part of a … Continue reading COVID-19 has changed your blogging audience. Who are you really writing for now?
How long should a blog post be? Well, the simple answer to this is as long as it needs to be, but no longer. The length of a blog post should essentially be determined by the needs of the audience of whom you expect to consume the information. I.e a post on a technical or … Continue reading Writing blog posts. Is longer or shorter better?
In order to capture an audience for your blog, you need to write for yourself first.
Blogging vs social media. Which is better for a business?
How long should a blog post be? Well, the simple answer to this is as long as it needs to be, but no longer. The length of a blog post should essentially be determined by the needs of the audience of whom you expect to consume the information. I.e a post on a technical or … Continue reading Why short blog posts work best.