Why short blog posts work best.

How long should a blog post be? Well, the simple answer to this is as long as it needs to be, but no longer. The length of a blog post should essentially be determined by the needs of the audience of whom you expect to consume the information. I.e a post on a technical or … Continue reading Why short blog posts work best.

Get in and get out! The simple trick to effective communication.

I love to keep things simple. Maybe it’s because I’m a simple person… or maybe it’s simply because I know that it works. Whether it be in marketing strategy, copywriting, web design, content creation or any situation where an individual is communicating to an audience and hoping to achieve a desired result, I’ve found that … Continue reading Get in and get out! The simple trick to effective communication.

Write some ‘Kick Arse Blog Posts’ by understanding what they are and what they aren’t.

How do I write a really good blog post that people actually read and engage with? Now that’s the sort of question that I get asked a lot. Well, let me break it down really simply. In my opinion, the best blog posts are Engaging to the reader Easy to absorb Short and sharp They … Continue reading Write some ‘Kick Arse Blog Posts’ by understanding what they are and what they aren’t.

Write a good blog post… like this.

How do I write a good blog post? Now that’s a question I get asked a lot. Well, in my opinion, the best blog posts are Engaging to the reader Easy to absorb Short and sharp They are not Written as a sales pitch Overly technical Longer than they need to be A blog post … Continue reading Write a good blog post… like this.

What makes a good blog post?

Two questions I get asked regularly What makes a good blog post? How do I write one? Successful blogging is a skill that needs to be developed over time. As with any skill, you can read up on every ‘how to’ guide there is, but it’s not until you put it all into practice… and … Continue reading What makes a good blog post?

Don’t stress. How long should a blog post be?

When I speak to business operators, I get a lot of reasons (or excuses) as to why they’re not blogging regularly. However, the most common one is a preconceived notion that blogging is a long form communication, so each post needs to be hundreds of words long. So, they think that they simply don’t have … Continue reading Don’t stress. How long should a blog post be?

Should you be blogging? Hmmm… Yep!

Ok, so you’ve heard about blogging and bloggers. You’ve read some, even liked some, maybe even been inspired by some (possibly even this one). But… you’ve decided that blogging isn’t really for you. After all, you don’t have time for that. You’re flat out running a business, and after all why would anyone want to … Continue reading Should you be blogging? Hmmm… Yep!

A final note for the year.

Here at Optune, something we generally try not to do is spend too much time looking to the past. ‘Always forward’ is our motto after all. Yet, as 2018 draws to a close, it would be remiss of us not to sit back and reflect a little on what a fantastic year it has been. … Continue reading A final note for the year.

Should your small business be blogging?

Ok, so you’ve heard about blogging and bloggers, and decided that it’s not really for you. You don’t have time for that. You’re running a busy business, and after all why would anyone want to read about your business? It’s not that exciting, is it? Wrong! Of course it is. Blogging can be extremely beneficial … Continue reading Should your small business be blogging?