Stuck for content ideas? Try this simple method.

Coming up with new ideas for content can be tough. After a while, even the best of us start to run dry. So, here’s a handy method to help spark your creativity. It’s called the 5 P method. This is one that I came across a while ago. I jotted it down in an old … Continue reading Stuck for content ideas? Try this simple method.

Writing blog posts. Is longer or shorter better?

How long should a blog post be? Well, the simple answer to this is as long as it needs to be, but no longer. The length of a blog post should essentially be determined by the needs of the audience of whom you expect to consume the information. I.e a post on a technical or … Continue reading Writing blog posts. Is longer or shorter better?

Why I think entrepreneurs should be blogging.

Ok, so you’ve heard about blogging and bloggers. You’ve read some, even liked some, maybe even been inspired by some (possibly even this one). But… you’ve decided that blogging isn’t really for you. After all, you don’t have time for that. You’re a busy entrepreneur that’s flat out running a business and clocking up the … Continue reading Why I think entrepreneurs should be blogging.

Know your blogging audience. Who are you really writing for?

While I have no doubt that blogging can be a very successful marketing tool for just about any business, to achieve the desired impact, it is important that you are telling your customers everything they need to know in order to choose you over your competitors. Think about what you are writing. Are you solving … Continue reading Know your blogging audience. Who are you really writing for?

Why short blog posts work best.

How long should a blog post be? Well, the simple answer to this is as long as it needs to be, but no longer. The length of a blog post should essentially be determined by the needs of the audience of whom you expect to consume the information. I.e a post on a technical or … Continue reading Why short blog posts work best.

Write some ‘Kick Arse Blog Posts’ by understanding what they are and what they aren’t.

How do I write a really good blog post that people actually read and engage with? Now that’s the sort of question that I get asked a lot. Well, let me break it down really simply. In my opinion, the best blog posts are Engaging to the reader Easy to absorb Short and sharp They … Continue reading Write some ‘Kick Arse Blog Posts’ by understanding what they are and what they aren’t.

Write a good blog post… like this.

How do I write a good blog post? Now that’s a question I get asked a lot. Well, in my opinion, the best blog posts are Engaging to the reader Easy to absorb Short and sharp They are not Written as a sales pitch Overly technical Longer than they need to be A blog post … Continue reading Write a good blog post… like this.