The ‘real and simple’ trick to effective communication. (It’s not that hard.)

I love to keep things simple. Maybe it’s because I’m a simple person… or maybe it’s simply because I know that it works. Whether it be in marketing strategy, copywriting, web design, content creation or any situation where an individual is communicating to an audience and hoping to achieve a desired result, I’ve found that … Continue reading The ‘real and simple’ trick to effective communication. (It’s not that hard.)

Blog writing tip of the day: Write for yourself.

“Always write for your audience, not for yourself.” I’m sure you’ve heard this before. Hey, I’ve even recommended it myself when it comes to writing engaging copy that gets noticed. However, blogging is a little bit different. Yes, you want people to read it, like it, share it, comment on it, etc. The thing is, … Continue reading Blog writing tip of the day: Write for yourself.

COVID-19 has changed your blogging audience. Who are you really writing for now?

One of the many interesting things that have come out of these unprecedented times that we are living in, are the changes in the way people are living and interacting as we are forced to slow down and smell the roses a little more. All of a sudden, we’re feeling that we’re part of a … Continue reading COVID-19 has changed your blogging audience. Who are you really writing for now?

How to write great copy (in 138 words).

If people don’t read the first line of your copy, they’re never going to read the second line. If they don’t read the second line, then they’re never going to read the third line. The best way for this to happen is to write short, sharp and snappy copy. Forget what they told you in … Continue reading How to write great copy (in 138 words).

Stuck for content ideas? Try this simple method.

Coming up with new ideas for content can be tough. After a while, even the best of us start to run dry. So, here’s a handy method to help spark your creativity. It’s called the 5 P method. This is one that I came across a while ago. I jotted it down in an old … Continue reading Stuck for content ideas? Try this simple method.

Writing blog posts. Is longer or shorter better?

How long should a blog post be? Well, the simple answer to this is as long as it needs to be, but no longer. The length of a blog post should essentially be determined by the needs of the audience of whom you expect to consume the information. I.e a post on a technical or … Continue reading Writing blog posts. Is longer or shorter better?

Why I think entrepreneurs should be blogging.

Ok, so you’ve heard about blogging and bloggers. You’ve read some, even liked some, maybe even been inspired by some (possibly even this one). But… you’ve decided that blogging isn’t really for you. After all, you don’t have time for that. You’re a busy entrepreneur that’s flat out running a business and clocking up the … Continue reading Why I think entrepreneurs should be blogging.

Know your blogging audience. Who are you really writing for?

While I have no doubt that blogging can be a very successful marketing tool for just about any business, to achieve the desired impact, it is important that you are telling your customers everything they need to know in order to choose you over your competitors. Think about what you are writing. Are you solving … Continue reading Know your blogging audience. Who are you really writing for?