How long should a blog post be? Well, the simple answer to this is as long as it needs to be, but no longer. The length of a blog post should essentially be determined by the needs of the audience of whom you expect to consume the information. I.e a post on a technical or … Continue reading Writing blog posts. Is longer or shorter better?
1. Marketing is all about psychology. Marketing is all about understanding human behaviour. Think about it. What makes your clients buy from you? One of the biggest mistakes entrepreneurs make is trying to create demand, when instead they should be understanding where their strengths lie, and leveraging these strengths to their advantage. 2. There’s … Continue reading 4 simple tips to help entrepreneurs build their personal brand.
When you think of ways in which to increase your reach on Facebook, Instagram, LinkedIn, and the like, is brand strategy the first thing that comes to your mind? Something that you may not be aware of is that getting your brand right is a key step in building your commercial success on social media. … Continue reading How to get more social media followers for your business.
A personal brand, or otherwise known as ‘brand you’ is a powerful thing. It’s not just something you have control over (and yes, it is within your control), it can quickly be turned into one of your most valuable assets. They say that a brand is what people say about you when you’re not … Continue reading How building a personal brand can benefit you.
So, you’ve come across some fantastic data that paints your business in a beautiful light. That’s fantastic! You just know that your customers would come rushing your way with their business if only they would understand and appreciate it. However, data presented by itself is not always that compelling to the reader. On the other … Continue reading Brand story tip: The perfect union.
In this world of ever-expanding multimedia options that we live in, there is still very much a place for strong, cut-through and well worded copy. Good copy uses the power of language to create a real connection with an audience, and when it happens it can be a truly beautiful thing. However, a lot of … Continue reading How to write copy that really cuts through. The 4 skillsets needed.
Everywhere we look, we see brands. Some good, some bad, some weak, and some powerful. While strategic branding was once more the domain of big business, now businesses of all shapes and sizes are benefiting from focusing on their brand. With the marketplace becoming more and more competitive, businesses that want to stand out need … Continue reading A unique and interesting brand is what gets you noticed. So… Start building one.
In my continuing posts on an introduction to brand storytelling, here’s a quick and handy tip for you. When sitting down to write the brand story for your business, it is very easy to start to fall into the trap of framing the whole thing around your products and services. Well, I have one word … Continue reading An intro to brand storytelling part 4 – Ideas and Mindsets.
In my continuing posts on an introduction to brand storytelling, here’s a short yet really important one – the reality check. People don’t buy from you simply because they want you to make money, or that they’re so unbelievably impressed with how great you say you are. They’re looking for something to solve a problem … Continue reading An intro to brand storytelling part 3 – The Reality Check.
The fitness industry is booming. People want to look and feel better, so they’re turning to healthier lifestyles that involve daily exercise. It’s a trend that's here to stay, which makes it a lucrative opportunity for entrepreneurial individuals out there that have a passion for fitness. Whether you’re selling personal training services, gym memberships, supplements … Continue reading Entrepreneurs listen up! Here’s the 7 keys to marketing a fitness business.