In the digital age, how consumers engage with brands has changed considerably. This has meant that many of the brand and advertising strategies that worked well in the past have now become somewhat obsolete and unsustainable. Let’s face it. Brand loyalty just doesn’t exist anymore. Consumers are far more promiscuous when it comes to brands. … Continue reading Branding has changed. Is your brand keeping up?
Whatever the size of your business or the industry that you operate in, 'authenticity' is an aspect of branding that's important to consider if you want to stay competitive in today's modern market. Authenticity may sound like yet another fluffy marketing buzzword, but there are good reasons as to why you should apply it to … Continue reading Brand authenticity: Why it matters for your business
When customers or employees look at your website, what do they see? Does it truly reflect everything that your business stands for? Is it a true representation of your brand? Are they really engaged by it? A well branded website incorporates the obvious such as images, colour schemes and logos. Yet, when it comes to … Continue reading Utilising strong content on your website to boost your brand
Consider any of the world’s largest brands. It could be Apple, Coke, Toyota, Shell, etc. While each of these businesses have different offerings, and operate in different markets, they all have one thing in common – a clear and well-defined brand essence. These brands know their identity and how they want to be perceived, which … Continue reading Why ‘brand essence’ matters… even for a small business
In the digital world we live in, where 75% of shoppers research businesses online before making purchases, it's become the job of social media to represent your brand the same way your business cards, flyers and shop front have done for years. But branding your social media takes it one step further by allowing you … Continue reading 5 tips for branding your social media
When it comes to copywriting, many business owners grapple over whether to do it themselves or hire a professional to do the work. While there is a cost involved in engaging the services of a professional copywriter, good copy can pay for itself many times over in the results that it delivers. The right words … Continue reading The benefits of quality copywriting