A strong personal brand is a powerful thing… if you use it wisely.

Your personal brand is one of the most valuable assets you can control. It’s what gets you noticed. It helps you build a career, increase sales, start a business or even start a movement. No matter what you are trying to achieve in life, your personal brand can help you achieve it. In today’s hyper … Continue reading A strong personal brand is a powerful thing… if you use it wisely.

Listen up! Brand authenticity is not a fluffy ‘buzz phrase’. It’s real… and it matters.

To all business operators… You might be a fast food vendor, run a gardening business, a chain of furniture stores or even an international airline. The size of your business or the industry in which you operate in are largely irrelevant. If you want to develop a long standing and successful brand, ‘authenticity’ is an … Continue reading Listen up! Brand authenticity is not a fluffy ‘buzz phrase’. It’s real… and it matters.

Turn your small business into a killer brand!

Ask yourself this question. What is the story you want people to remember about your small business? When it comes to branding a business, it’s easy to jump into overdrive and start putting your logo and images on everything. But, there is a trend in branding which is taking things in a new direction. It … Continue reading Turn your small business into a killer brand!

Unique brands get noticed. Start building one today. Here’s a couple of tips to get you started.

Everywhere we look, we see brands. Some good, some bad, some weak, and some powerful. While strategic branding was once more the domain of big business, now businesses of all shapes and sizes are benefiting from focusing on their brand. With the marketplace becoming more and more competitive, businesses that want to stand out need … Continue reading Unique brands get noticed. Start building one today. Here’s a couple of tips to get you started.

How brand authenticity can be the silver bullet every business needs.

To all business operators… You might be a fast food vendor, run a gardening business, a chain of furniture stores or even an international airline. The size of your business or the industry in which you operate in are largely irrelevant. If you want to develop a long standing and successful brand, ‘authenticity’ is an … Continue reading How brand authenticity can be the silver bullet every business needs.

What can brands learn from the parkrun phenomenon?

For those of you that know me, you’d be aware that I’ve been a keen runner for many years. Long have I forgone a weekend sleep in to instead get out and pound the pavement for 15k’s or so. For the past few years, I’ve also been a dedicated devotee of the whole parkrun phenomenon. … Continue reading What can brands learn from the parkrun phenomenon?

Creating a truly unique brand. 2 tips to get you on your way

Everywhere we look, we see brands. Some good, some bad, some weak, and some powerful. While strategic branding was once more the domain of big business, now businesses of all shapes and sizes are benefiting from focusing on their brand. With the marketplace becoming more and more competitive, businesses that want to stand out need … Continue reading Creating a truly unique brand. 2 tips to get you on your way