Everywhere we look, we see brands. Some good, some bad, some weak, and some powerful. While strategic branding was once more the domain of big business, now businesses of all shapes and sizes are benefiting from focusing on their brand. With the marketplace becoming more and more competitive, businesses that want to stand out need … Continue reading A unique and interesting brand is what gets you noticed. So… Start building one.
The fitness industry is booming. People want to look and feel better, so they’re turning to healthier lifestyles that involve daily exercise. It’s a trend that's here to stay, which makes it a lucrative opportunity for entrepreneurial individuals out there that have a passion for fitness. Whether you’re selling personal training services, gym memberships, supplements … Continue reading Entrepreneurs listen up! Here’s the 7 keys to marketing a fitness business.
When customers or employees look at your website, what do they see? Does it truly reflect everything that your business stands for? Is it a true representation of your brand? Are they really engaged by it? A strongly branded website is a strong website. A well branded website incorporates the obvious such as images, … Continue reading Content, content, content! When customers look at your website, what impression do they really get?
We all need a little freshening up every now and then to keep us feeling good, at the top of our game and right on the ball - and the same goes for your brand. Without a little TLC, brands eventually become stale, tired and less relevant over time, and if left unchecked the results … Continue reading Ahh… that’s refreshing. When is it time to update your brand?
These days, around 75% of shoppers research businesses online before making purchases. So, it's become the job of social media to represent a brand in the same way that brochures, signage, business cards, flyers, etc did in the past. But, the biggest opportunity with branding your social media is that it takes it one step … Continue reading How to brand your social media activity… simply.
A message to all business operators… You might be a fast food vendor, run a personal training business, a chain of furniture stores or even an international airline. The size of your business or the industry in which you operate in are largely irrelevant. What’s important is developing a long standing and successful brand, and … Continue reading ‘Authenticity’. Don’t roll your eyes. Learn why every brand strategy needs it.
Your personal brand is a powerful thing, and it is one of the most valuable assets that you can control. A strong personal brand gets you noticed. It helps you build a career, increase sales, start a business or even start a movement. No matter where you are trying to go, or what you are … Continue reading Brand ‘YOU’. Use it wisely. Discover its power.
Your personal brand is one of the most valuable assets you can control. It’s what gets you noticed. It helps you build a career, increase sales, start a business or even start a movement. No matter what you are trying to achieve in life, your personal brand can help you achieve it. In today’s hyper … Continue reading A strong personal brand is a powerful thing… if you use it wisely.
To all business operators… You might be a fast food vendor, run a gardening business, a chain of furniture stores or even an international airline. The size of your business or the industry in which you operate in are largely irrelevant. If you want to develop a long standing and successful brand, ‘authenticity’ is an … Continue reading Listen up! Brand authenticity is not a fluffy ‘buzz phrase’. It’s real… and it matters.
Ask yourself this question. What is the story you want people to remember about your small business? When it comes to branding a business, it’s easy to jump into overdrive and start putting your logo and images on everything. But, there is a trend in branding which is taking things in a new direction. It … Continue reading Turn your small business into a killer brand!