We made it through another one. After the year that we thought would never end (2020) and the blur that was 2021, here we are looking forward with all the positivity we can in 2022. And… things are changing yet again. Can’t you feel it? In many parts of the world, vaccination rates are up … Continue reading What does a post-COVID world look like for brands? And how do businesses stay competitive within it?
Things are starting to change. Can you feel it? In many parts of the world, restrictions are beginning to ease, which means that many businesses are starting to get back to at least something that resembles a semi-normal operation. Well, a post COVID normal operation anyway. The new normal is going to look quite different … Continue reading Brand authenticity: Staying competitive in the post COVID world.
Tell me. What are your initial thoughts when you read the following excerpt? “I can still remember the feeling, after getting lost multiple times and then arriving 30 minutes late. With palms sweating and heart beating fast, I finally pulled my car into the dusty makeshift car park. My little city car was almost as … Continue reading Learn how to become a great brand storyteller by learning how to tell a story.
Every now and then, all businesses should consider a rebrand if they want to remain relevant and competitive in this ever-changing world. Your brand is not something that you can afford to get complacent about. The ultimate goal of a rebranding exercise is to strengthen your brand in the eyes of your target market. Unless … Continue reading Looking to rebrand? Here are the 5 most important points to consider.
Ever since I posted the article ”Support Marketing: What it is and why every business should be implementing it right now.” last week, I’ve been watching with great interest the ways in which a lot of brands have started to adapt to a support marketing approach. I’ve looked at the different ways in which they’ve … Continue reading Support Marketing: Who did it well this week?
As we’re all locked away in isolation and many of our businesses are forced into hibernation with not a lot going on, it’s the perfect time to do something I’m guessing you probably haven’t done in quite a while. That is taking a really critical look at your website from the perspective of your audience, … Continue reading Content, content, content! How does your website really look to your customers?
When customers or employees look at your website, what do they see? Does it truly reflect everything that your business stands for? Is it a true representation of your brand? Are they really engaged by it? A strong branded website is a strong website. A well branded website incorporates the obvious such as images, colour … Continue reading Is your content still king? What do customers really see when they look at your website?
How long should a blog post be? Well, the simple answer to this is as long as it needs to be, but no longer. The length of a blog post should essentially be determined by the needs of the audience of whom you expect to consume the information. I.e a post on a technical or … Continue reading Writing blog posts. Is longer or shorter better?
When you think of ways in which to increase your reach on Facebook, Instagram, LinkedIn, and the like, is brand strategy the first thing that comes to your mind? Something that you may not be aware of is that getting your brand right is a key step in building your commercial success on social media. … Continue reading How to get more social media followers for your business.
A personal brand, or otherwise known as ‘brand you’ is a powerful thing. It’s not just something you have control over (and yes, it is within your control), it can quickly be turned into one of your most valuable assets. They say that a brand is what people say about you when you’re not … Continue reading How building a personal brand can benefit you.