Are you struggling to write your business homepage? Are you struggling to find some structure? If so, may I firstly suggest that you stop writing sentence after sentence with no direction and instead give the following a go. Firstly, split up the first section (that’s the section your customers see first) into three distinct subsections. … Continue reading How to structure an engaging business homepage.
We’re nearly there. The year that at times felt like it would never end is almost over. Things are starting to change. Can’t you feel it? In many parts of the world, restrictions are easing, which means that businesses can start to get back to at least something that resembles a semi-normal operation. Well, a … Continue reading How brands can stay competitive in a post-COVID world.
I’m sure we’ve all been there. The shackles have come off and you’re finally walking away from that toxic employer, toxic workplace, toxic relationship or whatever it may be that’s been holding you down for so long. The opportunity is finally here to move on to greener pastures. Feels great doesn’t it. That sense of … Continue reading Should you burn your bridges? Yes or no?
Successful communication is only achieved when both parties hear each other, understand each other and are motivated to act accordingly. However, one of the more common places I’ve seen communication fall down is when the communicator assumes that the reason that their message hasn’t been received and embraced is simply not their fault, and even … Continue reading When communicating successfully in business can be as simple as removing the assumptions.
What is a strategy? When I ask this question, I often hear something along the lines of it being a plan to get from point A to point B. However, this definition falls short on a number of levels. A strategy is so much more than a plan. It is about differentiation, and about how … Continue reading What is a strategy?
I was recently asked to write an article on how small businesses are faring as the COVID pandemic stretches on even further into 2020. My initial idea was to come up with a piece that highlights some of the most inspiring and innovative ideas from both individuals and businesses during these challenging times that have … Continue reading The unemployment pressures of COVID are very real. Please don’t cheapen anyone’s struggle.