When did you last take a break?… honestly now.

How long has it been since you took a day off? Or half a day? Maybe even a few hours? When did you last take a break? I know how busy life can be, and I also know how all those different time-consuming commitments rarely work in with our own schedule. So, before we know … Continue reading When did you last take a break?… honestly now.

Stop avoiding developing that strategy. Keep it simple and do it today.

I’ve found that the words ‘strategy’ and ‘strategic’ have had a bad rap over the past few years There are probably a number of reasons for this. I personally think that it was getting over used at one point there where everyone was describing themselves or what they do as ‘strategic’ without even knowing what … Continue reading Stop avoiding developing that strategy. Keep it simple and do it today.

Don’t stress. How long should a blog post be?

When I speak to business operators, I get a lot of reasons (or excuses) as to why they’re not blogging regularly. However, the most common one is a preconceived notion that blogging is a long form communication, so each post needs to be hundreds of words long. So, they think that they simply don’t have … Continue reading Don’t stress. How long should a blog post be?

Should you be blogging? Hmmm… Yep!

Ok, so you’ve heard about blogging and bloggers. You’ve read some, even liked some, maybe even been inspired by some (possibly even this one). But… you’ve decided that blogging isn’t really for you. After all, you don’t have time for that. You’re flat out running a business, and after all why would anyone want to … Continue reading Should you be blogging? Hmmm… Yep!

How motivated are you feeling today?

Yep, it’s happened to all of us. When we’re faced with obstacles, we lose our focus and drive. As an entrepreneur or small business operator, you’re faced with challenges of every magnitude on a day-to-day basis and at times it’s hard not to feel powerless and scared. But, being your own boss is a rewarding … Continue reading How motivated are you feeling today?

Anyone can be a Marketing Manager, can’t they?

Throughout my career, I’ve seen so many businesses place non-marketers into head of marketing positions, for the main reason being that they don’t consider marketing to be a specific skill set. Often, these people have been shifted from another area of the business where they may have been a good salesperson, a good operations manager, … Continue reading Anyone can be a Marketing Manager, can’t they?

What is the point of a marketing plan?

Over the years, I’ve heard so many different terms and phrases that attempt to describe and sum up what marketing is and does, and it's fair to say that they've ranged from the inspiring to the down right ridiculous. However, one that I particularly like is that the aim of marketing is to know and … Continue reading What is the point of a marketing plan?