What is the point in a business investing their hard-earned dollars into marketing? Well… Marketing builds the road that sales will eventually drive on. Marketing is an investment – not an expense. Executives who complain about not seeing immediate marketing results are missing the point. If you don’t invest ahead of time in a highway, … Continue reading What is the point of marketing?
Motivation… It’s a funny thing. We all want to feel motivated. Some people strive for it more than others. Some appear to naturally have it, while others seem to never have it. Or, like the majority of us, life comes with its ups and downs to the point where we find ourselves from time to … Continue reading How about you push all the motivational quotes to the side and ask yourself – what would really motivate you?
Have you ever heard the saying “Everything before ‘but’ is bulls**t”? I.e “The project is going really well… but… I need an extra week to finish it” or “I really like you… but… I don’t think you’re right for the job” or even “You’ve put together a great business case… but… you were unsuccessful.” Believe … Continue reading Is everything before ‘but’ bulls**t?
Once upon a time, I was the manager of the cutting and pasting department. Well, that’s what one senior manager with a very loud voice once referred to the marketing department as. He kept it up, and soon the whole office was under the impression that we literally sat around cutting and pasting all day. … Continue reading How would you handle being referred to as “The Cutting & Pasting Manager”?
It seems that just about every week we see a new digital marketing system or program being touted as the ‘must have’ for all businesses by some so called ‘expert’. As a small business operator with limited time and resources, it’s hard to know which way to turn. Well, by advice here is… Avoid getting … Continue reading Is the ‘latest and greatest’ always the best for a small business?
Ok, so you consider yourself an entrepreneur. You’ve created a great small business there. You’ve worked your butt off. You’ve probably dedicated more hours to it than you care to even think about, and you should be damn proud of yourself. Absolutely! Throughout all those hours you’ve spent with your head down working away, how’s … Continue reading Can exercise make you a better entrepreneur and make your small business even better as well?
It’s fair to say that my job takes me far and wide into all sorts of interesting and different businesses, and every now and then I come across things that makes me curious. This was the case a while back when I was doing some work with a large operational business. As I walked around … Continue reading I doubt hearing “Disciplinary action will ensue.” would really motivate you. Would it?