Have you ever heard the old saying “You can’t soar like an eagle when you’re surrounded by turkeys”? I’m sure you have. I’ve been there before in those environments where I’ve longed to be surrounded by inspiring people, but instead found myself being fed nothing but negativity and frustration from those I dealt with every … Continue reading Turkeys or lemonade? It’s all a matter of perception.
It can be a funny life working as a consultant. Constantly juggling conflicting commitments, while not only keeping as many balls in the air as possible, but always critiquing yourself as to which balls to keep up there, and which ones to drop. Resources are always finite, and things are never black and white. The … Continue reading When sometimes the best option is to stop, listen to your gut, say no… and then move on.
For anyone that’s followed my posts over the past few years, it will come as no surprise that I love marketing, and that driving change around attitudes towards marketing being a vital strategic function of a business has long been a passion of mine. This all began in the early days of my marketing career … Continue reading How a simple strategy is still the backbone of successfully marketing any business.
I was recently reading about an interesting phenomenon (if you could call it that?) where the average social media user is more likely to like/follow/share a page or post generated by someone that they don’t know who is already receiving millions of hits (and won’t notice another one or two), than for a friend or … Continue reading Whose social media posts are you liking, and what impact is it really having?
If you’re an ambitious and entrepreneurial individual that’s also into physical fitness, then starting up your own gym may well seem like an exciting business opportunity. After all, the global health club industry rakes in over $80 billion each year – and the good ones are not struggling for customers. That’s right, I said ‘the … Continue reading Thinking of opening up a gym? Why it’s unlike any other business.
It’s funny how the simplest thing can come up out of the blue, which forces you stop and think. Here’s a quote I came across recently… “You fail all the time, but you aren’t a failure until you start blaming someone else.” Like most of us, I see motivational quotes plastered across social media every … Continue reading When are you a failure? The dangers of the blame game.
Marketing has changed a lot in recent times. As technology has forged ahead in leaps and bounds and campaigns have become more fluid and responsive with more elements becoming automated, it’s easy to get carried away to the point where a marketing plan can be seen as somewhat redundant. Sure, it’s an easy trap to … Continue reading You’re a modern-day entrepreneur. So, why would you need a marketing plan?
The power of positive thinking is an amazing thing. Sure, you probably knew that already. You probably also knew that it can be applied to almost all aspect of life. But, did you know that if you’re an entrepreneur, it can be one of the highest contributing factors between success and failure? You may have … Continue reading Positivity + action. How it can mean the difference between entrepreneurial success and failure.
I’m sorry if this may come across as bad news for many business operators or entrepreneurs out there, but your customers don’t just buy your brand. You don’t simply call yourself Apple or Coca-Cola and instantly become loved all over the world. What people buy into is your story, and the more compelling and relatable … Continue reading An introduction to brand storytelling – Part 1
What is the point in a business investing their hard-earned dollars into marketing? Well… Marketing builds the road that sales will eventually drive on. Marketing is an investment – not an expense. Executives who complain about not seeing immediate marketing results are missing the point. If you don’t invest ahead of time in a highway, … Continue reading What is the point of marketing?