Brand authenticity: Staying competitive in the post COVID world.

Things are starting to change. Can you feel it? In many parts of the world, restrictions are beginning to ease, which means that many businesses are starting to get back to at least something that resembles a semi-normal operation. Well, a post COVID normal operation anyway. The new normal is going to look quite different … Continue reading Brand authenticity: Staying competitive in the post COVID world.

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6 quick tips on how to become a great content writer.

“Content is king.” I know. That phrase has been around for quite a few years now and is nothing new. The thing is that in 2020 content is still king, and great content continues to be a well sort after commodity. It seems we can’t get enough of it, and there rarely seems to be … Continue reading 6 quick tips on how to become a great content writer.

The Marketing Manager: Learning why not just anybody should be one.

It’s been the case for many years and remains quite common today. Businesses that place non-marketers into head of marketing positions, simply because they don’t consider marketing in itself to be a specific and valued skill set. Often, these people have been shifted from another area of the business where they may have been a … Continue reading The Marketing Manager: Learning why not just anybody should be one.

The simple keys to successful communication (without the assumptions).

One of the most common places in which I’ve seen communication fall down is when the communicator assumes that the reason that their message hasn’t been received and embraced is simply not their fault, and more often than not it’s the recipient’s fault. Let’s take a simple email communication as an example. There have been … Continue reading The simple keys to successful communication (without the assumptions).

Blogging or Social Media? Which one is best for you?

I’ve written a few articles lately on the benefits of blogging, as quite obviously it’s something that I’m passionate about. Yet, I also know that when done right, and when done regularly, blogging can be such an invaluable marketing tool for just about any business. Along the way, I’ve heard many business owners tell me … Continue reading Blogging or Social Media? Which one is best for you?

A Marketing Plan and a Marketing Strategy are quite different, and it’s important to understand why.

There are times when I feel I could almost write a book on the number of misconceptions that exist in marketing. Even the word itself seems to have more variations in meaning than just about anything else. One of the more common misconceptions I’ve come across over the years is the belief that a marketing … Continue reading A Marketing Plan and a Marketing Strategy are quite different, and it’s important to understand why.

Looking to rebrand? Here are the 5 most important points to consider.

Every now and then, all businesses should consider a rebrand if they want to remain relevant and competitive in this ever-changing world. Your brand is not something that you can afford to get complacent about. The ultimate goal of a rebranding exercise is to strengthen your brand in the eyes of your target market. Unless … Continue reading Looking to rebrand? Here are the 5 most important points to consider.

Learning to embrace failure.

Embracing failure is the most important trait that I’ve developed in my career (and my life for that matter). Granted, it took me a long time to get to this point. I no longer get down, frustrated or defensive about my failures. Instead, I have learned to learn from my failures and treat every single … Continue reading Learning to embrace failure.

How (and why) a Marketing Plan differs from a Marketing Strategy.

There are times when I feel I could almost write a book on the number of misconceptions that exist in marketing. Even the word itself seems to have more variations in meaning than just about anything else. One of the more common misconceptions I’ve come across over the years is the belief that a marketing … Continue reading How (and why) a Marketing Plan differs from a Marketing Strategy.

COVID-19 has changed your blogging audience. Who are you really writing for now?

One of the many interesting things that have come out of these unprecedented times that we are living in, are the changes in the way people are living and interacting as we are forced to slow down and smell the roses a little more. All of a sudden, we’re feeling that we’re part of a … Continue reading COVID-19 has changed your blogging audience. Who are you really writing for now?