Ok, so you consider yourself an entrepreneur. You’ve created a great small business there. You’ve worked your butt off. You’ve probably dedicated more hours to it than you care to even think about, and you should be damn proud of yourself. Absolutely! Throughout all those hours you’ve spent with your head down working away, how’s … Continue reading Can exercise make you a better entrepreneur and make your small business even better as well?
As the famous saying goes “If you talked to people the way advertising talked to people, they’d punch you in the face.” It’s really no surprise then that as time goes by, less and less consumers are trusting the ads and marketing messages they come across in print and online publications. This is particularly concerning … Continue reading Marketing clichés don’t work anymore. Here’s what does work.
Keep it simple. I love the KISS principle, and the reason I love it so much is also very simple – because it works. Whether it be in marketing strategy, copywriting, web design, content creation or anything where an individual is communicating to an audience, and hoping to achieve a desired result, keeping things as … Continue reading A short and simple blog post.