Marketers! Here’s the secret you’ve been missing.

You may have heard the term ‘Ivory Tower’ thrown around in business, and unfortunately more often than not it is used to describe a corporate marketing department. It’s a term that represents a great divide between the corporate and the operational areas of the business. Corporate think operations don’t listen when it comes to implementing … Continue reading Marketers! Here’s the secret you’ve been missing.

Unique brands get noticed. Start building one today. Here’s a couple of tips to get you started.

Everywhere we look, we see brands. Some good, some bad, some weak, and some powerful. While strategic branding was once more the domain of big business, now businesses of all shapes and sizes are benefiting from focusing on their brand. With the marketplace becoming more and more competitive, businesses that want to stand out need … Continue reading Unique brands get noticed. Start building one today. Here’s a couple of tips to get you started.

Keep it simple… stupid!

I love the KISS principle, and the reason I love it so much is that I know that it works. Whether it be in marketing strategy, copywriting, web design, content creation or anything where an individual is communicating to an audience, and hoping to achieve a desired result, keeping things as simple as possible will … Continue reading Keep it simple… stupid!

The dangers of disciplining employees before you know them.

“Consider this email your verbal warning.” As comical as this may sound – after all how can a verbal warning be delivered by email? – this line is taken from an actual disciplinary email I came across recently sent to an employee by their manager. The situation was that the employee had made an error … Continue reading The dangers of disciplining employees before you know them.