How to write copy that really cuts through. The 4 skillsets needed.

In this world of ever-expanding multimedia options that we live in, there is still very much a place for strong, cut-through and well worded copy. Good copy uses the power of language to create a real connection with an audience, and when it happens it can be a truly beautiful thing. However, a lot of … Continue reading How to write copy that really cuts through. The 4 skillsets needed.

How great content and storytelling are bringing the human element back into business.

Every time I hear someone say that storytelling and developing quality content don’t apply to their business or industry, I think… Oh, you must not deal with people then? I’m so glad that the terms B2B and B2C are becoming redundant.  Welcome to the H2H (human to human) world. It’s a great place to live. … Continue reading How great content and storytelling are bringing the human element back into business.

Get in and get out! The simple trick to effective communication.

I love to keep things simple. Maybe it’s because I’m a simple person… or maybe it’s simply because I know that it works. Whether it be in marketing strategy, copywriting, web design, content creation or any situation where an individual is communicating to an audience and hoping to achieve a desired result, I’ve found that … Continue reading Get in and get out! The simple trick to effective communication.

Internal Communications: When to throw the rule book out the window.

Over time, there have been no shortage of articles and posts written about improving internal communications within a business. After all, internal comms is often considered one of the biggest weaknesses in many modern-day businesses. I’ve read some really good pieces that recommend implementing best practice systems and processes that ensure everything is communicated, regular … Continue reading Internal Communications: When to throw the rule book out the window.

Is everything before ‘but’ bulls**t?

Have you ever heard the saying “Everything before ‘but’ is bulls**t”? I.e “The project is going really well… but… I need an extra week to finish it” or “I really like you… but… I don’t think you’re right for the job” or even “You’ve put together a great business case… but… you were unsuccessful.” Believe … Continue reading Is everything before ‘but’ bulls**t?

Here’s a little story… about storytelling.

What are your initial thoughts when you read the following excerpt? “I can still remember the feeling, after getting lost multiple times and then arriving 30 minutes late. With palms sweating and heart beating fast, I finally pulled my car into the dusty makeshift car park. My little city car was almost as much at … Continue reading Here’s a little story… about storytelling.

Short, simple and clear. Why? How do you communicate?

I love to keep things simple. Maybe it’s because I’m a simple person… or maybe it’s simply because I know that it works. Whether it be in marketing strategy, copywriting, web design, content creation or any situation where an individual is communicating to an audience and hoping to achieve a desired result, I’ve found that … Continue reading Short, simple and clear. Why? How do you communicate?

Marketing clichés don’t work anymore. Here’s what does work.

As the famous saying goes “If you talked to people the way advertising talked to people, they’d punch you in the face.” It’s really no surprise then that as time goes by, less and less consumers are trusting the ads and marketing messages they come across in print and online publications. This is particularly concerning … Continue reading Marketing clichés don’t work anymore. Here’s what does work.

It’s quite simple, so why complicate it?

I love the whole principle of simplicity, and the reason I love it so much is that I know that it works. Whether it be in marketing strategy, copywriting, web design, content creation or anything where an individual is communicating to an audience, and hoping to achieve a desired result, keeping things as simple as … Continue reading It’s quite simple, so why complicate it?

Welcome to the world of H2H. It’s a great place to live.

Every time I hear someone say that storytelling and developing quality content don’t apply to their business or industry, I think… Oh, you must not deal with people then? I’m so glad that the terms B2B and B2C are becoming redundant.   Welcome to the H2H (human to human) world. It’s a great place to live. … Continue reading Welcome to the world of H2H. It’s a great place to live.