Draw your audience in by telling a story… just like this.

Tell me. What are your initial thoughts when you read the following excerpt? “I can still remember the feeling, after getting lost multiple times and then arriving 30 minutes late. With palms sweating and heart beating fast, I finally pulled my car into the dusty makeshift car park. My little city car was almost as … Continue reading Draw your audience in by telling a story… just like this.

Marketing clichés don’t work anymore. Here’s what does work.

As the famous saying goes “If you talked to people the way advertising talked to people, they’d punch you in the face.” It’s really no surprise then that as time goes by, less and less consumers are trusting the ads and marketing messages they come across in print and online publications. This is particularly concerning … Continue reading Marketing clichés don’t work anymore. Here’s what does work.

It’s quite simple, so why complicate it?

I love the whole principle of simplicity, and the reason I love it so much is that I know that it works. Whether it be in marketing strategy, copywriting, web design, content creation or anything where an individual is communicating to an audience, and hoping to achieve a desired result, keeping things as simple as … Continue reading It’s quite simple, so why complicate it?

How to be a successful marketer… but you may not like it.

You may have heard the term ‘Ivory Tower’ thrown around in business, and unfortunately more often than not it is used to describe a corporate marketing department. It’s a term that represents a great divide between the corporate and the operational areas of the business. It is particularly prevalent in more industrial type businesses or … Continue reading How to be a successful marketer… but you may not like it.

Should you be blogging? Hmmm… Yep!

Ok, so you’ve heard about blogging and bloggers. You’ve read some, even liked some, maybe even been inspired by some (possibly even this one). But… you’ve decided that blogging isn’t really for you. After all, you don’t have time for that. You’re flat out running a business, and after all why would anyone want to … Continue reading Should you be blogging? Hmmm… Yep!

The simple strategy. What a beautiful thing!

It seems that the words ‘strategy’ and ‘strategic’ have had a bad wrap over the past few years There are probably a number of reasons for this. I personally think that it was getting over used at one point there where everyone was describing themselves or what they do as ‘strategic’ without even knowing what … Continue reading The simple strategy. What a beautiful thing!

A final note for the year.

Here at Optune, something we generally try not to do is spend too much time looking to the past. ‘Always forward’ is our motto after all. Yet, as 2018 draws to a close, it would be remiss of us not to sit back and reflect a little on what a fantastic year it has been. … Continue reading A final note for the year.