Content creators. Remember your audience during the COVID lockdown.

These are crazy times we’re going through at the moment (to state the obvious). We’re all feeling it. The longer this all goes on, and the more the fatigue from it all starts to set in, it gets very easy to find yourself caught up in all the doom and gloom and slipping into a … Continue reading Content creators. Remember your audience during the COVID lockdown.

3 ways to rediscover the joy in writing.

How are you feeling? A bit overwhelmed by everything going on in the world at the moment? Of course you are. We all are. This unprecedented time (also known as 2020) has us all on edge. How’s your writing been going lately? I’m guessing that your motivation levels haven’t exactly been peaking either, or quite … Continue reading 3 ways to rediscover the joy in writing.

The simple keys to successful communication (without the assumptions).

One of the most common places in which I’ve seen communication fall down is when the communicator assumes that the reason that their message hasn’t been received and embraced is simply not their fault, and more often than not it’s the recipient’s fault. Let’s take a simple email communication as an example. There have been … Continue reading The simple keys to successful communication (without the assumptions).

Blogging or Social Media? Which one is best for you?

I’ve written a few articles lately on the benefits of blogging, as quite obviously it’s something that I’m passionate about. Yet, I also know that when done right, and when done regularly, blogging can be such an invaluable marketing tool for just about any business. Along the way, I’ve heard many business owners tell me … Continue reading Blogging or Social Media? Which one is best for you?

What would you like to see in this blog?

Over the past couple of years, it’s fair to say that I’ve been blogging pretty consistently. Over that time, I’ve posted just over 200 pieces in the Optune blog. While I’ve received some great feedback over this time, and got a fair indication from the numbers as to what sorts of posts are the most … Continue reading What would you like to see in this blog?

…and that is how you become a great content writer.

Content is still king, and great content continues to be a well sort after commodity. It seems we can’t get enough of it, and there rarely seems to be enough great content writers out there to satisfy the demand. You may have noticed this already, and started to think that you’re a good writer, so … Continue reading …and that is how you become a great content writer.

Is your business in hibernation? Then it’s the perfect time to unleash the power of storytelling.

Storytelling is one of the most powerful and often underutilised tools that we all have available to us in our marketing and communications toolbox. In our businesses, we all have great stories to tell (yes, we ALL do). Human stories that people can really relate to and engage with. People love to hear stories, especially … Continue reading Is your business in hibernation? Then it’s the perfect time to unleash the power of storytelling.

The power of storytelling in business.

Storytelling is one of the most powerful and often underutilised tools that we all have available to us in our marketing and communications toolbox. In our businesses, we all have great stories to tell (yes, we ALL do). Human stories that people can really relate to and engage with. People love to hear stories, especially … Continue reading The power of storytelling in business.

Get in and get out! The simple trick to effective communication.

I love to keep things simple. Maybe it’s because I’m a simple person… or maybe it’s simply because I know that it works. Whether it be in marketing strategy, copywriting, web design, content creation or any situation where an individual is communicating to an audience and hoping to achieve a desired result, I’ve found that … Continue reading Get in and get out! The simple trick to effective communication.

Internal Communications: When to throw the rule book out the window.

Over time, there have been no shortage of articles and posts written about improving internal communications within a business. After all, internal comms is often considered one of the biggest weaknesses in many modern-day businesses. I’ve read some really good pieces that recommend implementing best practice systems and processes that ensure everything is communicated, regular … Continue reading Internal Communications: When to throw the rule book out the window.