How to turn your website into a super-duper brand booster.

Take a look at your website. Impressed, aren’t you? Now, take another look – this time from the perspective of your customers or employees. Do you see it differently now? Be honest. Does it really reflect everything that your business stands for? Is it a true representation of your brand? Is it really engaging?   … Continue reading How to turn your website into a super-duper brand booster.

A strong personal brand is a powerful thing… if you use it wisely.

Your personal brand is one of the most valuable assets you can control. It’s what gets you noticed. It helps you build a career, increase sales, start a business or even start a movement. No matter what you are trying to achieve in life, your personal brand can help you achieve it. In today’s hyper … Continue reading A strong personal brand is a powerful thing… if you use it wisely.

What can brands learn from the parkrun phenomenon?

For those of you that know me, you’d be aware that I’ve been a keen runner for many years. Long have I forgone a weekend sleep in to instead get out and pound the pavement for 15k’s or so. For the past few years, I’ve also been a dedicated devotee of the whole parkrun phenomenon. … Continue reading What can brands learn from the parkrun phenomenon?

7 tips for effective copywriting

When it comes to getting your message across to your target audience in a way that inspires and motivates them to act, never underestimate the power of strong, well-written copy. After all, why would you want to just inform your readers when you could fuel their passion and ignite their curiosity? Effective marketing copy, whatever … Continue reading 7 tips for effective copywriting