Get in and get out! The simple trick to effective communication.

I love to keep things simple. Maybe it’s because I’m a simple person… or maybe it’s simply because I know that it works. Whether it be in marketing strategy, copywriting, web design, content creation or any situation where an individual is communicating to an audience and hoping to achieve a desired result, I’ve found that … Continue reading Get in and get out! The simple trick to effective communication.

Internal Communications: When to throw the rule book out the window.

Over time, there have been no shortage of articles and posts written about improving internal communications within a business. After all, internal comms is often considered one of the biggest weaknesses in many modern-day businesses. I’ve read some really good pieces that recommend implementing best practice systems and processes that ensure everything is communicated, regular … Continue reading Internal Communications: When to throw the rule book out the window.

Is the ‘latest and greatest’ always the best for a small business?

It seems that just about every week we see a new digital marketing system or program being touted as the ‘must have’ for all businesses by some so called ‘expert’. As a small business operator with limited time and resources, it’s hard to know which way to turn. Well, by advice here is… Avoid getting … Continue reading Is the ‘latest and greatest’ always the best for a small business?

Short, simple and clear. Why? How do you communicate?

I love to keep things simple. Maybe it’s because I’m a simple person… or maybe it’s simply because I know that it works. Whether it be in marketing strategy, copywriting, web design, content creation or any situation where an individual is communicating to an audience and hoping to achieve a desired result, I’ve found that … Continue reading Short, simple and clear. Why? How do you communicate?

Draw your audience in by telling a story… just like this.

Tell me. What are your initial thoughts when you read the following excerpt? “I can still remember the feeling, after getting lost multiple times and then arriving 30 minutes late. With palms sweating and heart beating fast, I finally pulled my car into the dusty makeshift car park. My little city car was almost as … Continue reading Draw your audience in by telling a story… just like this.

Marketing clichés don’t work anymore. Here’s what does work.

As the famous saying goes “If you talked to people the way advertising talked to people, they’d punch you in the face.” It’s really no surprise then that as time goes by, less and less consumers are trusting the ads and marketing messages they come across in print and online publications. This is particularly concerning … Continue reading Marketing clichés don’t work anymore. Here’s what does work.

It’s quite simple, so why complicate it?

I love the whole principle of simplicity, and the reason I love it so much is that I know that it works. Whether it be in marketing strategy, copywriting, web design, content creation or anything where an individual is communicating to an audience, and hoping to achieve a desired result, keeping things as simple as … Continue reading It’s quite simple, so why complicate it?