The simple strategy. What a beautiful thing!

It seems that the words ‘strategy’ and ‘strategic’ have had a bad wrap over the past few years There are probably a number of reasons for this. I personally think that it was getting over used at one point there where everyone was describing themselves or what they do as ‘strategic’ without even knowing what … Continue reading The simple strategy. What a beautiful thing!

A final note for the year.

Here at Optune, something we generally try not to do is spend too much time looking to the past. ‘Always forward’ is our motto after all. Yet, as 2018 draws to a close, it would be remiss of us not to sit back and reflect a little on what a fantastic year it has been. … Continue reading A final note for the year.

When did you last tell a story?

What are your initial thoughts when you read the following excerpt? “I can still remember the feeling, after getting lost multiple times and then arriving 30 minutes late. With palms sweating and heart beating fast, I finally pulled my car into the dusty makeshift car park. My little city car was almost as much at … Continue reading When did you last tell a story?

Living the hard hat experience – and telling the story.

I can still remember the feeling, after getting lost multiple times and then arriving 30 minutes late. With palms sweating and heart beating fast, I finally pulled my car into the dusty makeshift car park. My little city car was almost as much at odds with all the big rugged trucks surrounding it as my … Continue reading Living the hard hat experience – and telling the story.

The perks of the coffee catch up.

These days, I hear a lot of people saying that catching up for a coffee is a waste of time. As the digital age becomes more entrenched, more people seem to be avoiding face-to-face meetings and even phone calls, and instead relying solely on email or social media to communicate. I get it. While looking … Continue reading The perks of the coffee catch up.

How to turn your website into a super-duper brand booster.

Take a look at your website. Impressed, aren’t you? Now, take another look – this time from the perspective of your customers or employees. Do you see it differently now? Be honest. Does it really reflect everything that your business stands for? Is it a true representation of your brand? Is it really engaging?   … Continue reading How to turn your website into a super-duper brand booster.

A strong personal brand is a powerful thing… if you use it wisely.

Your personal brand is one of the most valuable assets you can control. It’s what gets you noticed. It helps you build a career, increase sales, start a business or even start a movement. No matter what you are trying to achieve in life, your personal brand can help you achieve it. In today’s hyper … Continue reading A strong personal brand is a powerful thing… if you use it wisely.