What can brands learn from the parkrun phenomenon?

For those of you that know me, you’d be aware that I’ve been a keen runner for many years. Long have I forgone a weekend sleep in to instead get out and pound the pavement for 15k’s or so. For the past few years, I’ve also been a dedicated devotee of the whole parkrun phenomenon. … Continue reading What can brands learn from the parkrun phenomenon?

7 tips for effective copywriting

When it comes to getting your message across to your target audience in a way that inspires and motivates them to act, never underestimate the power of strong, well-written copy. After all, why would you want to just inform your readers when you could fuel their passion and ignite their curiosity? Effective marketing copy, whatever … Continue reading 7 tips for effective copywriting