It’s quite simple, so why complicate it?

I love the whole principle of simplicity, and the reason I love it so much is that I know that it works. Whether it be in marketing strategy, copywriting, web design, content creation or anything where an individual is communicating to an audience, and hoping to achieve a desired result, keeping things as simple as … Continue reading It’s quite simple, so why complicate it?

Living the hard hat experience – and telling the story.

I can still remember the feeling, after getting lost multiple times and then arriving 30 minutes late. With palms sweating and heart beating fast, I finally pulled my car into the dusty makeshift car park. My little city car was almost as much at odds with all the big rugged trucks surrounding it as my … Continue reading Living the hard hat experience – and telling the story.