Take a look at your website. Impressed, aren’t you? Now, take another look – this time from the perspective of your customers or employees. Do you see it differently now? Be honest. Does it really reflect everything that your business stands for? Is it a true representation of your brand? Is it really engaging? … Continue reading How to turn your website into a super-duper brand booster.
When it comes to getting your message across to your target audience in a way that inspires and motivates them to act, never underestimate the power of strong, well-written copy. After all, why would you want to just inform your readers when you could fuel their passion and ignite their curiosity? Effective marketing copy, whatever … Continue reading How to give your copywriting the pizazz it deserves.
Ok, so you’ve heard about blogging and bloggers, and decided that it’s not really for you. You don’t have time for that. You’re running a busy business, and after all why would anyone want to read about your business? It’s not that exciting, is it? Wrong! Of course it is. Blogging can be extremely beneficial … Continue reading Should your small business be blogging?
Over the past couple of years, I’ve received a lot of queries from small business operators in regards to what I’ve heard described as ‘the darling of today’s marketing mix’ - marketing automation. In theory, marketing automation sounds great for small business. After all, doesn’t it mean that a busy business owner can automate one … Continue reading Why your small business doesn’t need marketing automation.
I love the KISS principle, and the reason I love it so much is that I know that it works. Whether it be in marketing strategy, copywriting, web design, content creation or anything where an individual is communicating to an audience, and hoping to achieve a desired result, keeping things as simple as possible will … Continue reading Keep it simple… stupid!
As you're probably aware, Facebook have recently made one of the biggest changes ever to their algorithm. They claim that the purpose of the changes is to make the user experience more authentic, whereas posts from family and friends are given priority over those from brands and businesses. What this means is that we’ll start … Continue reading The latest Facebook algorithm change. What it means for your business.
The creation of quality copy is a vital element in any business’s online presence, but it can quickly get overwhelming if you don’t know how to do it or where to start first in terms of hiring a copywriter. Regardless of knowing just how badly you need it, sometimes your web copy can get pushed … Continue reading 9 reasons why you should hire a strategic copywriter.