…and that is how you become a great content writer.

Content is still king, and great content continues to be a well sort after commodity. It seems we can’t get enough of it, and there rarely seems to be enough great content writers out there to satisfy the demand. You may have noticed this already, and started to think that you’re a good writer, so … Continue reading …and that is how you become a great content writer.

Why content writers are different to other writers – and how to become a great one.

Content is still king, and great content continues to be a well sort after commodity. It seems we can’t get enough of it, and there rarely seems to be enough great content writers out there to satisfy the demand. You may have noticed this already, and started to think that you’re a good writer, so … Continue reading Why content writers are different to other writers – and how to become a great one.

Content, content, content! How does your website really look to your customers?

As we’re all locked away in isolation and many of our businesses are forced into hibernation with not a lot going on, it’s the perfect time to do something I’m guessing you probably haven’t done in quite a while. That is taking a really critical look at your website from the perspective of your audience, … Continue reading Content, content, content! How does your website really look to your customers?

Content creators. It’s still about your audience.

In the crazy times we’re going through at the moment, it’s very easy to get caught up in all the doom and gloom, slip into a ‘bunker down’ mentality and want to place everything on hold until the storm passes – even though we don’t have any indication as to when that may actually be. … Continue reading Content creators. It’s still about your audience.

How to become a great content writer.

Content is still king, and great content continues to be a well sort after commodity. It seems we can’t get enough of it, and there rarely seems to be enough great content writers out there to satisfy the demand. You may have noticed this already, and started to think that you’re a good writer, so … Continue reading How to become a great content writer.

Is your content still king? What do customers really see when they look at your website?

When customers or employees look at your website, what do they see? Does it truly reflect everything that your business stands for? Is it a true representation of your brand? Are they really engaged by it? A strong branded website is a strong website. A well branded website incorporates the obvious such as images, colour … Continue reading Is your content still king? What do customers really see when they look at your website?

Stuck for content ideas? Try this simple method.

Coming up with new ideas for content can be tough. After a while, even the best of us start to run dry. So, here’s a handy method to help spark your creativity. It’s called the 5 P method. This is one that I came across a while ago. I jotted it down in an old … Continue reading Stuck for content ideas? Try this simple method.

How to get started with a content marketing strategy.

A lot of businesses want to get on board with content marketing, and they want to have the most appropriate strategy in place to drive it all, but don’t really know where to begin. Well, the good news is that it doesn’t need to be that complicated and getting started doesn’t need to take up … Continue reading How to get started with a content marketing strategy.

Why short blog posts work best.

How long should a blog post be? Well, the simple answer to this is as long as it needs to be, but no longer. The length of a blog post should essentially be determined by the needs of the audience of whom you expect to consume the information. I.e a post on a technical or … Continue reading Why short blog posts work best.