Why your small business doesn’t need marketing automation.

Over the past couple of years, I’ve received a lot of queries from small business operators in regards to what I’ve heard described as ‘the darling of today’s marketing mix’ - marketing automation. In theory, marketing automation sounds great for small business. After all, doesn’t it mean that a busy business owner can automate one … Continue reading Why your small business doesn’t need marketing automation.

Keep it simple… stupid!

I love the KISS principle, and the reason I love it so much is that I know that it works. Whether it be in marketing strategy, copywriting, web design, content creation or anything where an individual is communicating to an audience, and hoping to achieve a desired result, keeping things as simple as possible will … Continue reading Keep it simple… stupid!

The latest Facebook algorithm change. What it means for your business.

As you're probably aware, Facebook have recently made one of the biggest changes ever to their algorithm. They claim that the purpose of the changes is to make the user experience more authentic, whereas posts from family and friends are given priority over those from brands and businesses. What this means is that we’ll start … Continue reading The latest Facebook algorithm change. What it means for your business.

9 reasons why you should hire a strategic copywriter.

The creation of quality copy is a vital element in any business’s online presence, but it can quickly get overwhelming if you don’t know how to do it or where to start first in terms of hiring a copywriter. Regardless of knowing just how badly you need it, sometimes your web copy can get pushed … Continue reading 9 reasons why you should hire a strategic copywriter.

Create more engaging content with these 5 simple tips

Content marketing has gone from strength to strength over the past few years. While some brands are achieving amazing success by implementing an effective content strategy, there are plenty of others out there that are struggling. What we’re seeing as the biggest roadblock to content marketing success is the inability to create really engaging content. … Continue reading Create more engaging content with these 5 simple tips

Hard hats, overalls, and the stories that came out of it.

I can still remember the feeling, after getting lost multiple times and then arriving 30 minutes late. With palms sweating and heart beating fast, I finally pulled my car into the dusty makeshift car park. My little city car was almost as much at odds with all the big rugged trucks surrounding it as my … Continue reading Hard hats, overalls, and the stories that came out of it.

Step away from your ego! …and create a successful website.

What makes a website successful has changed a hell of a lot in the past few years. The days of all that flash imagery that screams ‘look at me’ and ‘look how clever I am’ and takes forever to load are over. Users have seen it all before. These days, it’s all about usability. We’re … Continue reading Step away from your ego! …and create a successful website.