Content creators. Remember your audience during the COVID lockdown.

These are crazy times we’re going through at the moment (to state the obvious). We’re all feeling it. The longer this all goes on, and the more the fatigue from it all starts to set in, it gets very easy to find yourself caught up in all the doom and gloom and slipping into a … Continue reading Content creators. Remember your audience during the COVID lockdown.

Content content! When customers look at your website, what impression do they really get?

When customers or employees look at your website, what do they see? Does it truly reflect everything that your business stands for? Is it a true representation of your brand? Are they really engaged by it?  A strongly branded website is a strong website. A well branded website incorporates the obvious such as images, colour … Continue reading Content content! When customers look at your website, what impression do they really get?

Create more powerful content by saying more with less. Here’s how you can do it.

We all know that attention spans are getting shorter and shorter. No surprise there. Unfortunately, what this means for content creators is that it’s getting harder and harder to make yourself heard. So, what can you do about it? Well… firstly, for people to really value your content, they need to be able to easily … Continue reading Create more powerful content by saying more with less. Here’s how you can do it.

6 quick tips on how to become a great content writer.

“Content is king.” I know. That phrase has been around for quite a few years now and is nothing new. The thing is that in 2020 content is still king, and great content continues to be a well sort after commodity. It seems we can’t get enough of it, and there rarely seems to be … Continue reading 6 quick tips on how to become a great content writer.

The simple keys to successful communication (without the assumptions).

One of the most common places in which I’ve seen communication fall down is when the communicator assumes that the reason that their message hasn’t been received and embraced is simply not their fault, and more often than not it’s the recipient’s fault. Let’s take a simple email communication as an example. There have been … Continue reading The simple keys to successful communication (without the assumptions).

…and that is how you become a great content writer.

Content is still king, and great content continues to be a well sort after commodity. It seems we can’t get enough of it, and there rarely seems to be enough great content writers out there to satisfy the demand. You may have noticed this already, and started to think that you’re a good writer, so … Continue reading …and that is how you become a great content writer.

Why content writers are different to other writers – and how to become a great one.

Content is still king, and great content continues to be a well sort after commodity. It seems we can’t get enough of it, and there rarely seems to be enough great content writers out there to satisfy the demand. You may have noticed this already, and started to think that you’re a good writer, so … Continue reading Why content writers are different to other writers – and how to become a great one.

Content, content, content! How does your website really look to your customers?

As we’re all locked away in isolation and many of our businesses are forced into hibernation with not a lot going on, it’s the perfect time to do something I’m guessing you probably haven’t done in quite a while. That is taking a really critical look at your website from the perspective of your audience, … Continue reading Content, content, content! How does your website really look to your customers?

Content creators. It’s still about your audience.

In the crazy times we’re going through at the moment, it’s very easy to get caught up in all the doom and gloom, slip into a ‘bunker down’ mentality and want to place everything on hold until the storm passes – even though we don’t have any indication as to when that may actually be. … Continue reading Content creators. It’s still about your audience.

How to become a great content writer.

Content is still king, and great content continues to be a well sort after commodity. It seems we can’t get enough of it, and there rarely seems to be enough great content writers out there to satisfy the demand. You may have noticed this already, and started to think that you’re a good writer, so … Continue reading How to become a great content writer.