Content marketing has gone from strength to strength over the past few years. While some brands are achieving amazing success by implementing an effective content strategy, there are plenty of others out there that are struggling. What we’re seeing as the biggest roadblock to content marketing success is the inability to create really engaging content. … Continue reading Create more engaging content with these 5 simple tips
I can still remember the feeling, after getting lost multiple times and then arriving 30 minutes late. With palms sweating and heart beating fast, I finally pulled my car into the dusty makeshift car park. My little city car was almost as much at odds with all the big rugged trucks surrounding it as my … Continue reading Hard hats, overalls, and the stories that came out of it.
What makes a website successful has changed a hell of a lot in the past few years. The days of all that flash imagery that screams ‘look at me’ and ‘look how clever I am’ and takes forever to load are over. Users have seen it all before. These days, it’s all about usability. We’re … Continue reading Step away from your ego! …and create a successful website.
When customers or employees look at your website, what do they see? Does it truly reflect everything that your business stands for? Is it a true representation of your brand? Are they really engaged by it? A well branded website incorporates the obvious such as images, colour schemes and logos. Yet, when it comes to … Continue reading Utilising strong content on your website to boost your brand
SEO (search engine optimisation) has been a buzz phrase for a few years now. Of course, everyone wants their business to appear at the top of Google page one for every term their customers are likely to search for. However, with so many companies battling for a place, particularly on some of the more common … Continue reading Copywriting to maximise SEO
Content marketing has really taken off in the past couple of years. While some brands are achieving amazing success by implementing an effective content strategy, there are plenty of others out there that are struggling. What we’re seeing as the biggest roadblock to content marketing success is the inability to create really engaging content. After … Continue reading 5 ways to create more engaging content
When it comes to copywriting, many business owners grapple over whether to do it themselves or hire a professional to do the work. While there is a cost involved in engaging the services of a professional copywriter, good copy can pay for itself many times over in the results that it delivers. The right words … Continue reading The benefits of quality copywriting