How to get started with a content marketing strategy.

A lot of businesses want to get on board with content marketing, and they want to have the most appropriate strategy in place to drive it all, but don’t really know where to begin. Well, the good news is that it doesn’t need to be that complicated and getting started doesn’t need to take up … Continue reading How to get started with a content marketing strategy.

Why short blog posts work best.

How long should a blog post be? Well, the simple answer to this is as long as it needs to be, but no longer. The length of a blog post should essentially be determined by the needs of the audience of whom you expect to consume the information. I.e a post on a technical or … Continue reading Why short blog posts work best.

5 steps to creating more engaging content.

Content marketing has really taken off in the past few years, and rightly so. While some brands are achieving amazing success by implementing an effective content strategy, there are plenty of others out there that are struggling. Quite often, one of the biggest roadblocks to content marketing success is the inability to create really engaging … Continue reading 5 steps to creating more engaging content.

How great content and storytelling are bringing the human element back into business.

Every time I hear someone say that storytelling and developing quality content don’t apply to their business or industry, I think… Oh, you must not deal with people then? I’m so glad that the terms B2B and B2C are becoming redundant.  Welcome to the H2H (human to human) world. It’s a great place to live. … Continue reading How great content and storytelling are bringing the human element back into business.

Get in and get out! The simple trick to effective communication.

I love to keep things simple. Maybe it’s because I’m a simple person… or maybe it’s simply because I know that it works. Whether it be in marketing strategy, copywriting, web design, content creation or any situation where an individual is communicating to an audience and hoping to achieve a desired result, I’ve found that … Continue reading Get in and get out! The simple trick to effective communication.

Content, content, content! When customers look at your website, what impression do they really get?

When customers or employees look at your website, what do they see? Does it truly reflect everything that your business stands for? Is it a true representation of your brand? Are they really engaged by it?   A strongly branded website is a strong website. A well branded website incorporates the obvious such as images, … Continue reading Content, content, content! When customers look at your website, what impression do they really get?

Write a good blog post… like this.

How do I write a good blog post? Now that’s a question I get asked a lot. Well, in my opinion, the best blog posts are Engaging to the reader Easy to absorb Short and sharp They are not Written as a sales pitch Overly technical Longer than they need to be A blog post … Continue reading Write a good blog post… like this.

Welcome to the world of H2H. It’s a great place to live.

Every time I hear someone say that storytelling and developing quality content don’t apply to their business or industry, I think… Oh, you must not deal with people then? I’m so glad that the terms B2B and B2C are becoming redundant.   Welcome to the H2H (human to human) world. It’s a great place to live. … Continue reading Welcome to the world of H2H. It’s a great place to live.

A short and simple blog post.

Keep it simple. I love the KISS principle, and the reason I love it so much is also very simple – because  it works. Whether it be in marketing strategy, copywriting, web design, content creation or anything where an individual is communicating to an audience, and hoping to achieve a desired result, keeping things as … Continue reading A short and simple blog post.

How to turn your website into a super-duper brand booster.

Take a look at your website. Impressed, aren’t you? Now, take another look – this time from the perspective of your customers or employees. Do you see it differently now? Be honest. Does it really reflect everything that your business stands for? Is it a true representation of your brand? Is it really engaging?   … Continue reading How to turn your website into a super-duper brand booster.