The perils of a copywriter: It’s not always easy.

Writing can be challenging. There are times when you will feel that what you are producing is substandard and just not good enough. Other times, writers block will cast its spell over you and no matter how hard you try, quite simply nothing will come out. Then you start to question your potential, your abilities … Continue reading The perils of a copywriter: It’s not always easy.

How to write great copy (in 138 words).

If people don’t read the first line of your copy, they’re never going to read the second line. If they don’t read the second line, then they’re never going to read the third line. The best way for this to happen is to write short, sharp and snappy copy. Forget what they told you in … Continue reading How to write great copy (in 138 words).

How to write copy that really cuts through. The 4 skillsets needed.

In this world of ever-expanding multimedia options that we live in, there is still very much a place for strong, cut-through and well worded copy. Good copy uses the power of language to create a real connection with an audience, and when it happens it can be a truly beautiful thing. However, a lot of … Continue reading How to write copy that really cuts through. The 4 skillsets needed.

Top 4 quick fire benefits of writing ‘Quality Cut-through Copy’.

Right. I said quick fire… So, here we go. 1.       THE RIGHT WORDS CAN BUILD YOUR IMAGE. Any copy you use in your marketing is a reflection on both yourself and your business. It should convey the quality and professionalism that you bring to your work. 2.       GOOD COPYWRITING IS INVISIBLE. Well-written copy delivers your … Continue reading Top 4 quick fire benefits of writing ‘Quality Cut-through Copy’.

When did you last tell a story?

What are your initial thoughts when you read the following excerpt? “I can still remember the feeling, after getting lost multiple times and then arriving 30 minutes late. With palms sweating and heart beating fast, I finally pulled my car into the dusty makeshift car park. My little city car was almost as much at … Continue reading When did you last tell a story?

How to turn your website into a super-duper brand booster.

Take a look at your website. Impressed, aren’t you? Now, take another look – this time from the perspective of your customers or employees. Do you see it differently now? Be honest. Does it really reflect everything that your business stands for? Is it a true representation of your brand? Is it really engaging?   … Continue reading How to turn your website into a super-duper brand booster.

How to give your copywriting the pizazz it deserves.

When it comes to getting your message across to your target audience in a way that inspires and motivates them to act, never underestimate the power of strong, well-written copy. After all, why would you want to just inform your readers when you could fuel their passion and ignite their curiosity? Effective marketing copy, whatever … Continue reading How to give your copywriting the pizazz it deserves.

Should your small business be blogging?

Ok, so you’ve heard about blogging and bloggers, and decided that it’s not really for you. You don’t have time for that. You’re running a busy business, and after all why would anyone want to read about your business? It’s not that exciting, is it? Wrong! Of course it is. Blogging can be extremely beneficial … Continue reading Should your small business be blogging?

Keep it simple… stupid!

I love the KISS principle, and the reason I love it so much is that I know that it works. Whether it be in marketing strategy, copywriting, web design, content creation or anything where an individual is communicating to an audience, and hoping to achieve a desired result, keeping things as simple as possible will … Continue reading Keep it simple… stupid!

9 reasons why you should hire a strategic copywriter.

The creation of quality copy is a vital element in any business’s online presence, but it can quickly get overwhelming if you don’t know how to do it or where to start first in terms of hiring a copywriter. Regardless of knowing just how badly you need it, sometimes your web copy can get pushed … Continue reading 9 reasons why you should hire a strategic copywriter.