A 138 word blog post on how to write great copy.

If people don’t read the first line of your copy, they’re never going to read the second line. If they don’t read the second line, then they’re never going to read the third line. The best way for this to happen is to write short, sharp and snappy copy. Forget what they told you in … Continue reading A 138 word blog post on how to write great copy.