The unemployment pressures of COVID are very real. Please don’t cheapen anyone’s struggle.

I was recently asked to write an article on how small businesses are faring as the COVID pandemic stretches on even further into 2020. My initial idea was to come up with a piece that highlights some of the most inspiring and innovative ideas from both individuals and businesses during these challenging times that have … Continue reading The unemployment pressures of COVID are very real. Please don’t cheapen anyone’s struggle.

A strategy based on honesty, compassion, empathy and care – It’s called Support Marketing.

As much I hate to be the bearer of bad news to any proactive and well organised marketer out there, but (just in case you hadn’t realised yet) all those 2020 strategies that you meticulously prepared prior to the COVID-19 outbreak can go straight in the bin. To be frank, they're next to worthless and … Continue reading A strategy based on honesty, compassion, empathy and care – It’s called Support Marketing.

Support Marketing: What it is and why every business should be implementing it right now.

As much I hate to be the bearer of bad news to any proactive and well organised marketer out there, but all those 2020 strategies that you meticulously prepared prior to the COVID-19 outbreak can now go straight in the bin. To be frank, they're just not going to cut it right now. There is … Continue reading Support Marketing: What it is and why every business should be implementing it right now.