We made it through another one. After the year that we thought would never end (2020) and the blur that was 2021, here we are looking forward with all the positivity we can in 2022. And… things are changing yet again. Can’t you feel it? In many parts of the world, vaccination rates are up … Continue reading What does a post-COVID world look like for brands? And how do businesses stay competitive within it?
We’re nearly there. The year that at times felt like it would never end is almost over. Things are starting to change. Can’t you feel it? In many parts of the world, restrictions are easing, which means that businesses can start to get back to at least something that resembles a semi-normal operation. Well, a … Continue reading How brands can stay competitive in a post-COVID world.
As this never-ending year of 2020 stretches on and we all start to become more and more fatigued by it all, it’s very easy to feel like we’ve been a failure this year. When external stimulations that we previously took for granted like social engagement and physical freedom have all of a sudden been taken … Continue reading Embracing failure and reframing it in a positive way to move yourself forward.
I was recently asked to write an article on how small businesses are faring as the COVID pandemic stretches on even further into 2020. My initial idea was to come up with a piece that highlights some of the most inspiring and innovative ideas from both individuals and businesses during these challenging times that have … Continue reading The unemployment pressures of COVID are very real. Please don’t cheapen anyone’s struggle.
Anybody who has followed my posts recently will no doubt be aware that I’ve been fascinated with the whole support marketing phenomenon that has emerged as a result of the COVID pandemic. Over the past few months, I’ve taken great inspiration from brands and marketers that have been doing it well, while also learning from … Continue reading The #1 Marketing tip for 2020: Listen and Support.
I’ve spoken to so many marketers over the past few months that have suddenly found themselves out of a job. It breaks my heart. I know these are very tough times and we’re all struggling, but it doesn’t make it any easier to see so many good, clever, experienced and hard-working people no longer valued … Continue reading Marketers. How to add enough value to keep your job post COVID.
These are crazy times we’re going through at the moment (to state the obvious). We’re all feeling it. The longer this all goes on, and the more the fatigue from it all starts to set in, it gets very easy to find yourself caught up in all the doom and gloom and slipping into a … Continue reading Content creators. Remember your audience during the COVID lockdown.