It’s been the case for many years and remains quite common today. Businesses that place non-marketers into head of marketing positions, simply because they don’t consider marketing in itself to be a specific and valued skill set. Often, these people have been shifted from another area of the business where they may have been a … Continue reading The Marketing Manager: Learning why not just anybody should be one.
I’ve written a few articles lately on the benefits of blogging, as quite obviously it’s something that I’m passionate about. Yet, I also know that when done right, and when done regularly, blogging can be such an invaluable marketing tool for just about any business. Along the way, I’ve heard many business owners tell me … Continue reading Blogging or Social Media? Which one is best for you?
As we’re all locked away in isolation and many of our businesses are forced into hibernation with not a lot going on, it’s the perfect time to do something I’m guessing you probably haven’t done in quite a while. That is taking a really critical look at your website from the perspective of your audience, … Continue reading Content, content, content! How does your website really look to your customers?
Storytelling is one of the most powerful and often underutilised tools that we all have available to us in our marketing and communications toolbox. In our businesses, we all have great stories to tell (yes, we ALL do). Human stories that people can really relate to and engage with. People love to hear stories, especially … Continue reading Is your business in hibernation? Then it’s the perfect time to unleash the power of storytelling.
The 'about' page on your website is the most important page for new visitors. Here's how to make sure it turns them into customers.
When customers or employees look at your website, what do they see? Does it truly reflect everything that your business stands for? Is it a true representation of your brand? Are they really engaged by it? A strongly branded website is a strong website. A well branded website incorporates the obvious such as images, … Continue reading Content, content, content! When customers look at your website, what impression do they really get?
What makes a good Marketing Manager? Well, that’s a question that can sure open up a can of worms, and you’ll get so many different answers to it depending on who you ask. Some will tell you that it’s all in the ability to drive sales. Some will say that it’s all about the brand … Continue reading What should a Marketing Manager REALLY be doing?
Every time I hear someone say that storytelling and developing quality content don’t apply to their business or industry, I think… Oh, you must not deal with people then? I’m so glad that the terms B2B and B2C are becoming redundant. Welcome to the H2H (human to human) world. It’s a great place to live. … Continue reading Welcome to the world of H2H. It’s a great place to live.