An intro to brand storytelling part 4 – Ideas and Mindsets.

In my continuing posts on an introduction to brand storytelling, here’s a quick and handy tip for you. When sitting down to write the brand story for your business, it is very easy to start to fall into the trap of framing the whole thing around your products and services. Well, I have one word … Continue reading An intro to brand storytelling part 4 – Ideas and Mindsets.

Skyrail Cairns – a lesson in customer experience

The Optune team travel far and wide to take on interesting challenges, and recently we found ourselves in Cairns in beautiful far north Queensland – such is the tough life that we lead. Lucky for us we managed to squeeze in some downtime in between meetings to check out some of the local attractions. Admittedly, … Continue reading Skyrail Cairns – a lesson in customer experience