And the award for ‘Colour of the Year’ goes to…

Last week, the colour authority Pantone announced its colour of the year for 2020. And the winner is… Classic blue. While this may not mean a lot to many of you, it’s a pretty big deal to those in the fashion, design and creative marketing fields, where many are already sprouting forth about the meanings … Continue reading And the award for ‘Colour of the Year’ goes to…

Want to be a great marketer in 2020 and beyond? Well, here’s the top skills you’ll need.

So, here we are in July 2019. Wow! That means that in less than 6 months, this decade will be all over. How can that be? As I look back over the past 10 years in marketing, so much has changed. During this time, I’ve seen more fads and trends come and go than I … Continue reading Want to be a great marketer in 2020 and beyond? Well, here’s the top skills you’ll need.

Keep it simple… stupid!

I love the KISS principle, and the reason I love it so much is that I know that it works. Whether it be in marketing strategy, copywriting, web design, content creation or anything where an individual is communicating to an audience, and hoping to achieve a desired result, keeping things as simple as possible will … Continue reading Keep it simple… stupid!