The creation of quality copy is a vital element in any business’s online presence, but it can quickly get overwhelming if you don’t know how to do it or where to start first in terms of hiring a copywriter. Regardless of knowing just how badly you need it, sometimes your web copy can get pushed … Continue reading 9 reasons why you should hire a strategic copywriter.
In the digital age, how consumers engage with brands has changed considerably. This has meant that many of the brand and advertising strategies that worked well in the past have now become somewhat obsolete and unsustainable. Let’s face it. Brand loyalty just doesn’t exist anymore. Consumers are far more promiscuous when it comes to brands. … Continue reading Branding has changed. Is your brand keeping up?